HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

Name: HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Brand: Hachette Aotearoa New Zealand
SKU: 9781422189887
Price: 39.99 NZD
Availability: InStock

By Clayton M. Christensen and Philip Kotler and Theodore Levitt and Fred Reichheld and Harvard Business Review

Series: HBR's 10 Must Reads

0.0 (0 reviews)

3.98

( 587 ratings, 41 reviews)

Summary

HBR's 10 Must Reads on Strategic Marketing is a collection of influential articles that offer insights into effective marketing strategies to enhance business performance. It includes perspectives from marketing visionaries like Theodore Levitt, exploring concepts like identifying customer needs, market-oriented strategies, and the dangers of narrow market views. This book serves as a guide for leveraging strategic marketing approaches to drive growth and adapt to changing market dynamics.
Read More

Format: Paperback / softback

$39⁹⁹

AVAILABLE WITH SUPPLIER Ships from our Auckland warehouse within 3-4 weeks

Found a better price? Request a price match

HBR's 10 Must Reads on Strategic Marketing (with featured artic...

$39⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This collection may appeal to you if you're interested in delving into essential ideas of strategic marketing from some of the most influential thinkers in the field. It's perfect for learning how to better connect with customers, recognising opportunities for innovation, and understanding fundamentals for long-term business success.

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.

Description

Stop pushing products—and start cultivating relationships with the right customers.

If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the centre of your business.

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:

Figure out what business you're really in
Create products that perform the jobs people need to get done
Get a bird's-eye view of your brand's strengths and weaknesses
Tap a market that's larger than China and India combined
Deliver superior value to your B2B customers
End the war between sales and marketing

Book Details

INFORMATION

ISBN: 9781422189887

Publisher: Harvard Business Review Press

Format: Paperback / softback

Date Published: 02 April 2013

Country: United States

Imprint: Harvard Business Review Press

Illustration: Illustrations

Audience: Professional and scholarly

DIMENSIONS

Spine width: 20.0mm

Width: 139.0mm

Height: 209.0mm

Weight: 240g

Collections

Business & Entrepreneurship Business Leadership & Management Clayton M. Christensen Fred Reichheld Harvard Business Review Marketing & Sales Non-Fiction Philip Kotler Series: HBR's 10 Must Reads Theodore Levitt

About the Author

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 11 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.