About Book Hero

Book Hero is an independent online bookstore based in Auckland. We believe books are a secret super power and we’re on a mission to help more New Zealanders rediscover a love for books and reading! 

We're a bookstore run by technology people, so we've tried Kindles, iPads and everything in between. But we believe nothing comes close to a physical book. That new book smell, the feel of the paper between your fingers, the conversations great books spark when they're proudly displayed on a bookshelf. 

In the modern age of screen addiction and shortened attention spans, books are a timely reminder of the peace and joy that can be found simply by slowing down and engaging the power of our own imaginations. Books make you smarter, happier, more relaxed, more informed and a more interesting person to be around. In 2025 we think the world needs much more of all those things...

We're a locally owned bookstore with a difference. We're online and we only do books. We hold over 20,000 amazing books in-stock in our Auckland warehouse, and our books can be delivered overnight anywhere in New Zealand. This means you can enjoy more of the books you love but without slow or expensive shipping. If you live in Auckland and you're in a real hurry, you can even pick up your order for free from our warehouse in Hobsonville. We're proud of our website and our curated range of titles, but we're just getting started. We're putting tonnes of effort into creating new and interesting ways to browse and discover the very best books on the planet...

We're an online store with a warehouse that's optimised for storing lots of books and fast delivery - but we also offer free Pick Ups for customers in Auckland.

We're not a chain store or big box retailer! We're a small group of passionate and creative friends who've come together to create a new way for Kiwis to buy books in an online environment. We stand behind all the books we sell and the service we provide. If you're not happy with your book or the service you've received - let us know, and we'll make it right for you!

Our small but growing team of Heroes includes Tim, Al, Jordan, Nicola and Dylan. We love books and reading, making our customers happy, creating new things and expressing ourselves individually through our work. We all love books and reading, but each of us brings a unique skillset to Book Hero from title selection, software development, online marketing, social media, warehouse logistics and customer service. We're a unique bunch of booksellers and we love discovering what we can achieve together for our customers!

Book Hero opened in October 2024 and so far we've shipped over 10,000 orders to thousands of happy customers - but we're just getting started! Our intentions in 2025 is to further grow our range of in-stock books that can be delivered overnight anywhere in New Zealand, and to make it easier to browse and discover new books to read on our website. There are so many amazing books in the world and we can't wait to bring them to you. Thanks for being part of our journey 🚀

We know book-loving Kiwis have been crying out for an online bookstore 100% dedicated to books with a huge range and great pricing. We've made a start but we know there's a long way to go. With your help - we'll get there! Thank you for supporting our store and if you have feedback, advice or just want to get in touch - we'd love to hear from you.

 - Tim, Al, Jordan, Nicola and Dylan

PS: you can read more about our journey creating Book Hero on our journal