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Theodore Levitt

Theodore Levitt

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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

By Clayton M. Christensen and Philip Kotler and Theodore Levitt and Fred Reichheld and Harvard Business Review

Paperback

$39⁹⁹

Available
Ships in 4-6 weeks
Pre-order

HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)

By Harvard Business Review and Roger L. Martin and Theodore Levitt and Fred Reichheld and Sandra Matz

Paperback

$49⁹⁹

Pre-order
Out 1 Jun 2026

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