Shop By Age: Babies & All Ages

The Baby version of our Classic Earth HUGG-A-PLANET is the perfect cozy companion for babies and toddlers. Small enough for our little ones to hug, carry around, and snuggle up to during nap time. All Continents and Oceans Labeled Size: 6” in diameter 100% cotton shell Machine Washable Safe for all ages!

Hilda loves to spend her days crocheting cozy blankets, frolicking in the fields and making daisy chains. Hilda isn't a fan of mud or getting dirty, she prefers when her fur is soft and clean. She loves being gently brushed to stay looking her best!  These adorable and super soft toys are perfect for your little ones to snuggle up...

Celebrate their big achievement with this Classic Graduation Bear. Dressed for the occasion and ready to party, this proud little bear makes the perfect keepsake for graduates of any age. Soft, timeless and full of heart, it is a sweet reminder of hard work, milestones and exciting new beginnings. A thoughtful gift that will be treasured long after the caps...

Meet Rose the Mummy Duck, the playful duck who loves swimming, doing handstands, and playing tag with friends! Rose isn’t a fan of tight spaces—she loves to spread her wings and enjoy the open air.  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials, our Snuggle...

Now with the softest fur ever! Rose the duck likes swimming, doing handstands and playing tag with friends. Rose dislikes tight spaces- she loves to spread her wings!  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials, our Snuggle Bunnies are the perfect companions for your...

Say congratulations the Kiwi way! This Graduation Kiwi is the perfect way to mark a special milestone. Featuring our iconic national bird dressed for the big day, it is full of charm and celebratory spirit. A fun and meaningful keepsake for school, university or any achievement worth cheering about. A proud little reminder that anything is possible.

Quirky, cool and full of team pride, this All Blacks vinyl duck is a fun twist on rugby fandom. Whether it is ruling the bath, the desk or the game day setup, this little legend brings smiles wherever it lands. A great novelty gift for fans who love their All Blacks with a splash of personality.

Every day is a sunny day when you've got Sesame Street Take-Along Elmo 24cm, your favourite character from Sesame Street, to keep you company! Elmo Take-Along Buddy is great to take along on kids' big adventures. This plush buddy is the perfect travelling partner in the car or on the plane, with his dangly limbs and super-soft fur. Take Along...

Wrapped in team pride, this All Blacks Kiwi is ready to cheer. With soft plush fur and a scarf in classic black, it is a true celebration of Aotearoa and our favourite team. Perfect for cuddles, collecting or gifting, this loyal little supporter belongs in every rugby-loving home.

Shaun The Sheep - Soft Toy 20cm captures Shaun at his quirky best in this delightful plush toy! Featuring the softest dangling limbs, a super-cuddly woolly body, and endearingly inquisitive eyes, this 20cm plush Shaun is sure to please fans of all ages.

Meet Arthur the Bear, a thoughtful little friend who loves fishing, baking sweet treats, and practicing his times tables. With his soft, shaggy beige fur and gentle embroidered features, plus his red bow, Arthur is ready for endless cuddles and imaginative adventures – and now, he’s perfectly sized to travel everywhere with your little one. This adorable keyring combines the...

Meet your new best friend, the Pastel Pals - Kiwi Cuddly! This adorable plush toy is the perfect companion for all your adventures. Soft, cuddly, and oh-so-cute, it's sure to bring joy to your day. Grab one (or a flock) today and join the Pastel Pals family! 30cm

The Gruffalo’s Friends plush features Mouse, Snake, Fox, or Owl - made with high-quality materials for a soft, huggable feel. Ideal for gifting, collecting, and delighting fans of the classic tale.

The Gruffalo’s Friends plush features Mouse, Snake, Fox, or Owl - made with high-quality materials for a soft, huggable feel. Ideal for gifting, collecting, and delighting fans of the classic tale.

This Eeyore plush boasts soft light grey plush with pink accents, long, floppy ears, and Eeyore’s iconic pinned-on tail, which is adorned with a pink bow. Eeyore’s ears and feet also feature soft quilted jersey accents to keep playtime tactile for little ones. This plush toy is inspired by the beloved character from Disney Oh So Snuggly - Eeyore, making...

40cm length plush. Bright & colourful reading companion. Made from super-soft & baby-safe plush fabrics. Surface washable. Suitable from birth. This soft toy is a delightful companion inspired by the beloved children's book, The Very Hungry Caterpillar. Its vibrant colours and gentle texture make it perfect for little ones to cuddle as they enjoy storytime adventures.

Sporting their signature blue and white striped pyjamas, their plush yellow fabric is filled with beans to withstand lots of play! Enjoy this new classic design with stitched facial features. Features: Accurate character details include embroidered facial features and signature blue & white striped pyjamas Made from premium plush fabrics Surface wash with cold water Suitable for all ages Please...

These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Theo is a loyal friend who would love to share picnics with you. He adores climbing trees - just make sure you help him get down again! If you are lucky enough to have colouring books, Theo also loves colouring in -...

Penelope is a happy bunny who loves art, travel, and spending lots of time with family. She doesn't enjoy getting up early, and she needs to be frequently taken on adventures!  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials, our Snuggle Bunnies are the perfect...

The Gruffalo’s Friends plush features Mouse, Snake, Fox, or Owl - made with high-quality materials for a soft, huggable feel. Ideal for gifting, collecting, and delighting fans of the classic tale.

The Gruffalo’s Friends plush features Mouse, Snake, Fox, or Owl - made with high-quality materials for a soft, huggable feel. Ideal for gifting, collecting, and delighting fans of the classic tale.

The Very Hungry Caterpillar - Soft Toy 25cm is a delightful, bright, and colourful reading companion for little ones. Measuring 25cm in length, it's designed to capture the imagination and bring joy to fans of the beloved story. Crafted from super-soft and baby-safe plush fabrics, this caterpillar is perfect for cuddling. It's gentle and kind to a baby's sensitive skin,...

Feature 6 assorted phrases when you squeeze their tummies! Enjoy this new classic design with stitched facial features. Presented in open display box. Features: Accurate character details include embroidered facial features and signature blue & white striped pyjamas Interactive toy recites 6 assorted phrases when button is activated Includes non-replaceable batteries for safety assurance Suitable from birth Please note: This is...

Part of the Buzzy Bee toy range, Mary Lou has been around just as long as New Zealand's iconic Buzzy Bee. Many Kiwi's will remember growing up with her and she is still very popular. Features: This plush toy mimics the traditional wooden toy. Genuine licensed Buzzy Bee brand toy. 28cm in size. Made from high quality plush fabric.  Non...

Now with the softest fur ever! Rose the duck likes swimming, doing handstands and playing tag with friends. Rose dislikes tight spaces- she loves to spread her wings!  This adorable keyring combines the charm of a classic teddy with the practicality of a stylish accessory. Clip onto a school bag, pram, or keys and let her bring a touch of...

Olive is a calm elephant who likes sunbathing, painting and loves nothing more than a big hug! She likes to take her time and dislikes being rushed. Make sure Olive has lots of sunshine time, by placing her near a sunny window or taking her outside for some fresh air.  These adorable and super soft toys are perfect for your...

Penelope is a happy bunny who loves art, travel, and spending lots of time with family. She doesn't enjoy getting up early, and she needs to be frequently taken on adventures!  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials, our Snuggle Bunnies are the perfect...

Every legend starts somewhere! This All Blacks soft ball is made for backyard kick-offs, hallway passes and big game dreams. Lightweight and easy to throw, it is perfect for little fans who already live and breathe rugby. Featuring iconic All Blacks styling, it is a brilliant way to spark a love of the game early. Game on!

Penelope is a happy bunny who loves art, travel, and spending lots of time with family. She doesn't enjoy getting up early, and she needs to be frequently taken on adventures!  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials, our Snuggle Bunnies are the perfect...

6 page vinyl bath book. Simple story of The Very Hungry Caterpillar. Great for sensory play. BPA, Phthalate and PVC FREE. Suitable from birth.

Spot, Spot the lovable Spot - He's soft and cuddly and smiles a lot! The world's most beloved puppy character, Spot the Dog, has put smiles on millions of children's faces around the globe since his creation in 1980. Now available as an 18cm standing plush, sweet little Spot is a must-have companion for your little one. Suitable for birth...

Shaun The Sheep - Soft Toy 30cm is at his quirky best in this delightful plush toy! Featuring the softest dangling limbs, a super-cuddly woolly body, and endearingly inquisitive eyes, this 30cm plush Shaun is sure to please fans of all ages. Genuine licensed Shaun The Sheep Made from premium plush fabrics in a variety of textures Ideal size for...

Large soft cuddly Paddington Bear sits wearing his traditional duffel coat, well-worn hat, and suede ‘please look after this bear’ tag. A perfect cuddly companion. Suitable from birth.

Now with the softest fur ever! Penelope is a happy bunny who loves art, travel, and spending lots of time with family. She doesn't enjoy getting up early, and she needs to be frequently taken on adventures!  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials,...

Penelope is a happy bunny who loves art, travel, and spending lots of time with family. She doesn't enjoy getting up early, and she needs to be frequently taken on adventures! This adorable keyring combines the charm of a classic teddy with the practicality of a stylish accessory. Clip onto a school bag, pram, or keys and let her bring...

Penelope is a happy bunny who loves art, travel, and spending lots of time with family. She doesn't enjoy getting up early, and she needs to be frequently taken on adventures!  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials, our Snuggle Bunnies are the perfect...

Penelope is a happy bunny who loves art, travel, and spending lots of time with family. She doesn't enjoy getting up early, and she needs to be frequently taken on adventures!  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials, our Snuggle Bunnies are the perfect...

Lambie is a shy little lamb who loves bounding through the grass, napping in the sunshine, and spending time with her flock of friends. She’s gentle, quiet, and always ready for a cozy cuddle or a sleepover. Lambie doesn’t like being too far from her flock of friends she feels happiest when everyone is together.  These adorable and super soft...

Hilda loves to spend her days crocheting cozy blankets, frolicking in the fields and making daisy chains. Hilda isn't a fan of mud or getting dirty, she prefers when her fur is soft and clean. She loves being gently brushed to stay looking her best!  These adorable and super soft toys are perfect for your little ones to snuggle up...

Arthur is a thoughtful bear who enjoys fishing and whipping up delicious treats at home. He loves practicing his times tables and never misses a chance to be quizzed! However, he doesn't like when his favourite fishing spot is too crowded.  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted...

Penelope is a happy bunny who loves art, travel, and spending lots of time with family. She doesn't enjoy getting up early, and she needs to be frequently taken on adventures!  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials, our Snuggle Bunnies are the perfect...

Snuggle up with Spot at bedtime, story time, or take him out and about for some fun-filled adventures! The super soft and incredibly cuddly 30cm Spot soft toy, of Eric Hill's famous playful pup, is ready to join in the fun or be the best bedtime companion. This soft toy pup, with his characteristic brown spot on each side and...

Boasting a 2-in-1 design with authentic character details, Disney Oh So Snuggly - Kanga & Roo features both Kanga and Roo with toffee-brown plush complemented by bubblegum-pink quilted accents on their feet, ears, and on Kanga’s pouch. Roo, a fully removable mini stuffed animal, is dressed in his signature blue t-shirt and sits comfortably in Kanga’s pouch.

This soft Winnie the Pooh plush features authentic character details from the show, including Pooh’s amber plush, his big, eager smile, and his red t-shirt, which features a soft quilted pattern.

Add a sprinkle of style to your life and bring Claris, the Chicest Mouse in Paris home for exciting adventures with this adorably soft and sweet 20cm Parfait Pink mini plush toy. Dressed in her own couture creation, crafted from soft tulle, mini Claris completes her chic and stylish look by wearing her signature gold shoes. Collect all three mini...

This Disney Baby Classic 23cm Eeyore Stuffed Animal is super soft, loveable, huggable, and just the perfect companion for everyday's little treats, from a morning nap to an adventure in the 100-Acre Wood! Kids love snuggling with this cuddly guy as parents read them a Pooh adventure or even as they watch a Pooh cartoon!

Sleeping Penelope is a tired bunny who loves having sleepovers with her friends. She loves listening to bed time stories and drinking yummy milkshakes, but hates having to make her bed! Sleeping Penelope has a special gift, she brings peaceful dreams to all who cuddle her- keep her close. Sleeping Penelope is a special edition of our beloved Penelope, who...

Penelope is a happy bunny who loves art, travel, and spending lots of time with family. She doesn't enjoy getting up early, and she needs to be frequently taken on adventures!  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials, our Snuggle Bunnies are the perfect...

Penelope is a happy bunny who loves art, travel, and spending lots of time with family. She doesn't enjoy getting up early, and she needs to be frequently taken on adventures!  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials, our Snuggle Bunnies are the perfect...

Now with the softest fur ever! Penelope is a happy bunny who loves art, travel, and spending lots of time with family. She doesn't enjoy getting up early, and she needs to be frequently taken on adventures!  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials,...

Now with the softest fur ever! Frankie the Hugging Bunny loves gardening in the sunshine, playing peekaboo, and most of all, cuddling Baby Bunny close. She dislikes being away from family, always keeping her little one near!  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials,...

Now with the softest fur ever! Frankie the Hugging Bunny loves gardening in the sunshine, playing peekaboo, and most of all, cuddling Baby Bunny close. She dislikes being away from family, always keeping her little one near!  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials,...

Meet Arthur the Bear, a thoughtful little friend who loves fishing, baking sweet treats, and practicing his times tables. With his soft, shaggy beige fur and gentle embroidered features, plus his red bow, Arthur is ready for endless cuddles and imaginative adventures – and now, he’s perfectly sized to travel everywhere with your little one. This adorable keyring combines the...

Penelope is a happy bunny who loves art, travel, and spending lots of time with family. She doesn't enjoy getting up early, and she needs to be frequently taken on adventures!  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials, our Snuggle Bunnies are the perfect...

Penelope is a happy bunny who loves art, travel, and spending lots of time with family. She doesn't enjoy getting up early, and she needs to be frequently taken on adventures!  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials, our Snuggle Bunnies are the perfect...

Penelope is a happy bunny who loves art, travel, and spending lots of time with family. She doesn't enjoy getting up early, and she needs to be frequently taken on adventures!  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials, our Snuggle Bunnies are the perfect...

Quirky and cuddly, our Pastel Pals - Kiwi Plush is a must-have for all animal lovers. Made with soft pastel-coloured fur, this plush kiwi is perfect for snuggling and decorating any space. Bring home a new feathered friend today! 20cm Brown Suitable for all ages

Meet your new best friend, the Pastel Pals - Kiwi Cuddly! This adorable plush toy is the perfect companion for all your adventures. Soft, cuddly, and oh-so-cute, it's sure to bring joy to your day. Grab one (or a flock) today and join the Pastel Pals family! 30cm

Meet your new best friend, the Pastel Pals - Kiwi Cuddly! This adorable plush toy is the perfect companion for all your adventures. Soft, cuddly, and oh-so-cute, it's sure to bring joy to your day. Grab one (or a flock) today and join the Pastel Pals family! 30cm

Bring the wonderful world of Spot into the home and into your child's heart with these adorable mini plush Spots. Children and babies will love playing along with their plush friend as they read the story books or watch the TV shows of Spot's adventures. Features: Ideal gift for a baby shower Made from premium plush fabric with accurate character...

This soft Tigger plush features authentic character details from Winnie the Pooh, including Tigger’s orange fur with black stripes, pastel yellow belly, and a striped tail.

High-fashion meets hugs with this premium 30cm Claris the mouse plush toy dressed in a Parfait Pink gown, crafted from soft tulle. Claris not only wears her signature gold shoes, but a big smile on her face – ready for her next adventure across the globe - or into your arms for a warm embrace! To add a touch of...

Now with the softest fur ever! Penelope is a happy bunny who loves art, travel, and spending lots of time with family. She doesn't enjoy getting up early, and she needs to be frequently taken on adventures!  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials,...

Penelope is a happy bunny who loves art, travel, and spending lots of time with family. She doesn't enjoy getting up early, and she needs to be frequently taken on adventures!  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials, our Snuggle Bunnies are the perfect...

Penelope is a happy bunny who loves art, travel, and spending lots of time with family. She doesn't enjoy getting up early, and she needs to be frequently taken on adventures!  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials, our Snuggle Bunnies are the perfect...

Now with the softest fur ever! Penelope is a happy bunny who loves art, travel, and spending lots of time with family. She doesn't enjoy getting up early, and she needs to be frequently taken on adventures!  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials,...

Now with the softest fur ever! Frankie the Hugging Bunny loves gardening in the sunshine, playing peekaboo, and most of all, cuddling Baby Bunny close. She dislikes being away from family, always keeping her little one near!  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials,...

Strong. Proud. Ready for the haka. This All Blacks Bean Bag Bear brings serious team spirit with a super cuddly twist. Dressed in classic black and made to sit proudly on display, it is the perfect companion for match day or bedtime. A winning gift for fans of all ages who love to back the boys in black.

Penelope is a happy bunny who loves art, travel, and spending lots of time with family. She doesn't enjoy getting up early, and she needs to be frequently taken on adventures!  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials, our Snuggle Bunnies are the perfect...

Penelope is a happy bunny who loves art, travel, and spending lots of time with family. She doesn't enjoy getting up early, and she needs to be frequently taken on adventures!  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials, our Snuggle Bunnies are the perfect...

Penelope is a happy bunny who loves art, travel, and spending lots of time with family. She doesn't enjoy getting up early, and she needs to be frequently taken on adventures!  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials, our Snuggle Bunnies are the perfect...

Penelope is a happy bunny who loves art, travel, and spending lots of time with family. She doesn't enjoy getting up early, and she needs to be frequently taken on adventures!  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials, our Snuggle Bunnies are the perfect...

Quirky and cuddly, our Pastel Pals - Kiwi Plush is a must-have for all animal lovers. Made with soft pastel-coloured fur, this plush kiwi is perfect for snuggling and decorating any space. Bring home a new feathered friend today! 20cm Grey Suitable for all ages

Quirky and cuddly, our Pastel Pals - Kiwi Plush is a must-have for all animal lovers. Made with soft pastel-coloured fur, this plush kiwi is perfect for snuggling and decorating any space. Bring home a new feathered friend today! 20cm Pink Suitable for all ages

Quirky and cuddly, our Pastel Pals - Kiwi Plush is a must-have for all animal lovers. Made with soft pastel-coloured fur, this plush kiwi is perfect for snuggling and decorating any space. Bring home a new feathered friend today! 20cm Cream Suitable for all ages

Meet your new best friend, the Pastel Pals - Kiwi Cuddly! This adorable plush toy is the perfect companion for all your adventures. Soft, cuddly, and oh-so-cute, it's sure to bring joy to your day. Grab one (or a flock) today and join the Pastel Pals family! 30cm

Penelope is a happy bunny who loves art, travel, and spending lots of time with family. She doesn't enjoy getting up early, and she needs to be frequently taken on adventures!  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials, our Snuggle Bunnies are the perfect...

Penelope is a happy bunny who loves art, travel, and spending lots of time with family. She doesn't enjoy getting up early, and she needs to be frequently taken on adventures!  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials, our Snuggle Bunnies are the perfect...

Arthur is a thoughtful bear who enjoys fishing and whipping up delicious treats at home. He loves practicing his times tables and never misses a chance to be quizzed! However, he doesn't like when his favourite fishing spot is too crowded.  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted...

The award-winning Classic Earth HUGG-A-PLANET has been connecting children with our planet for over 40 years. Measuring 12 inches in diameter, this soft and huggable globe doubles as an engaging educational tool. Perfect for classrooms, nurseries, nooks, and even space stations, these beautifully crafted globes inspire a lifelong love for geography and exploration. Whether you’re cuddling up or learning something...