Shop By Age: Babies & All Ages

Hilda loves to spend her days crocheting cozy blankets, frolicking in the fields and making daisy chains. Hilda isn't a fan of mud or getting dirty, she prefers when her fur is soft and clean. She loves being gently brushed to stay looking her best!  These adorable and super soft toys are perfect for your little ones to snuggle up...

Every day is a sunny day when you've got Sesame Street Take-Along Elmo 24cm, your favourite character from Sesame Street, to keep you company! Elmo Take-Along Buddy is great to take along on kids' big adventures. This plush buddy is the perfect travelling partner in the car or on the plane, with his dangly limbs and super-soft fur. Take Along...

Meet Rose the Mummy Duck, the playful duck who loves swimming, doing handstands, and playing tag with friends! Rose isn’t a fan of tight spaces—she loves to spread her wings and enjoy the open air.  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials, our Snuggle...

Now with the softest fur ever! Rose the duck likes swimming, doing handstands and playing tag with friends. Rose dislikes tight spaces- she loves to spread her wings!  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials, our Snuggle Bunnies are the perfect companions for your...

Say congratulations the Kiwi way! This Graduation Kiwi is the perfect way to mark a special milestone. Featuring our iconic national bird dressed for the big day, it is full of charm and celebratory spirit. A fun and meaningful keepsake for school, university or any achievement worth cheering about. A proud little reminder that anything is possible.

The Gruffalo’s Friends plush features Mouse, Snake, Fox, or Owl - made with high-quality materials for a soft, huggable feel. Ideal for gifting, collecting, and delighting fans of the classic tale.

This Disney Baby Classic 23cm Eeyore Stuffed Animal is super soft, loveable, huggable, and just the perfect companion for everyday's little treats, from a morning nap to an adventure in the 100-Acre Wood! Kids love snuggling with this cuddly guy as parents read them a Pooh adventure or even as they watch a Pooh cartoon!

Celebrate their big achievement with this Classic Graduation Bear. Dressed for the occasion and ready to party, this proud little bear makes the perfect keepsake for graduates of any age. Soft, timeless and full of heart, it is a sweet reminder of hard work, milestones and exciting new beginnings. A thoughtful gift that will be treasured long after the caps...

The Gruffalo’s Friends plush features Mouse, Snake, Fox, or Owl - made with high-quality materials for a soft, huggable feel. Ideal for gifting, collecting, and delighting fans of the classic tale.

Palm Pals Plush - Balsam Christmas Tree brings the spirit of Christmas in the most adorable package! This Christmas Tree Palm Pal is wonderfully soft and full of festive cheer. Perfect for gifting, collecting, or adding a fresh bit of seasonal magic to your shelf.

The Gruffalo’s Friends plush features Mouse, Snake, Fox, or Owl - made with high-quality materials for a soft, huggable feel. Ideal for gifting, collecting, and delighting fans of the classic tale.

The Very Hungry Caterpillar - Soft Toy 25cm is a delightful, bright, and colourful reading companion for little ones. Measuring 25cm in length, it's designed to capture the imagination and bring joy to fans of the beloved story. Crafted from super-soft and baby-safe plush fabrics, this caterpillar is perfect for cuddling. It's gentle and kind to a baby's sensitive skin,...

Penelope is a happy bunny who loves art, travel, and spending lots of time with family. She doesn't enjoy getting up early, and she needs to be frequently taken on adventures!  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials, our Snuggle Bunnies are the perfect...

The Gruffalo’s Friends plush features Mouse, Snake, Fox, or Owl - made with high-quality materials for a soft, huggable feel. Ideal for gifting, collecting, and delighting fans of the classic tale.

Large soft cuddly Paddington Bear sits wearing his traditional duffel coat, well-worn hat, and suede ‘please look after this bear’ tag. A perfect cuddly companion. Suitable from birth.

Magical Unicorn Pillow Pet is a soft plush unicorn that transforms from a cuddly stuffed animal into a comfortable pillow by unfastening its strap. The design features pastel colours — lavender body with light pink accents and a friendly unicorn visage — ideal for hugtime, travel or bedtime. The Magical Unicorn is made from high-quality plush fabrics suitable for machine...

This soft Winnie the Pooh plush features authentic character details from the show, including Pooh’s amber plush, his big, eager smile, and his red t-shirt, which features a soft quilted pattern.

These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Theo is a loyal friend who would love to share picnics with you. He adores climbing trees - just make sure you help him get down again! If you are lucky enough to have colouring books, Theo also loves colouring in -...

Hilda loves to spend her days crocheting cozy blankets, frolicking in the fields and making daisy chains. Hilda isn't a fan of mud or getting dirty, she prefers when her fur is soft and clean. She loves being gently brushed to stay looking her best!  These adorable and super soft toys are perfect for your little ones to snuggle up...

Arthur is a thoughtful bear who enjoys fishing and whipping up delicious treats at home. He loves practicing his times tables and never misses a chance to be quizzed! However, he doesn't like when his favourite fishing spot is too crowded.  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted...

A true New Zealand classic, this Buzzy Bee is packed with nostalgia and cheerful charm. Bright, bold and instantly recognisable, it is a favourite across generations. Features: Perfect as a gift for little ones or as a playful throwback for grown ups, this iconic Kiwi toy brings smiles wherever it goes. Add a touch of classic fun to your collection...

Wrapped in team pride, this All Blacks Kiwi is ready to cheer. With soft plush fur and a scarf in classic black, it is a true celebration of Aotearoa and our favourite team. Perfect for cuddles, collecting or gifting, this loyal little supporter belongs in every rugby-loving home.

Some friends never go out of style! Straight from the Hundred Acre Wood, Disney Winnie the Pooh is ready for cuddles, movie nights and cosy afternoons doing absolutely nothing at all. Made from super-soft plush fabric, this lovable Winnie the Pooh Pillow Pet transforms from a cuddly plush companion into a comfy pillow whenever it’s time to rest. Whetheryou’re introducing...

Eeyore is a favorite amongst most admirers of Winnie the Pooh characters and he is an unbelievably loveable donkey! Based on the “Winnie The Pooh” works by A. A. Milne and E. H. Shepard. The Disney Winnie the Pooh Pillow Pets - Eeyore, a super-soft plush folding stuffed animal, so cuddly you’ll never want to put it down! Bring smiles...

Aurora Spudsters - Pongo Platypus (25cm) is proof that the most unusual animals make the best Spudsters! Aurora's signature chubby design makes Pongo irresistibly soft and squishy. A uniquely wonderful gift or a standout addition to any Aurora Spudsters collection.

This Eeyore plush boasts soft light grey plush with pink accents, long, floppy ears, and Eeyore’s iconic pinned-on tail, which is adorned with a pink bow. Eeyore’s ears and feet also feature soft quilted jersey accents to keep playtime tactile for little ones. This plush toy is inspired by the beloved character from Disney Oh So Snuggly - Eeyore, making...

Feature 6 assorted phrases when you squeeze their tummies! Enjoy this new classic design with stitched facial features. Presented in open display box. Features: Accurate character details include embroidered facial features and signature blue & white striped pyjamas Interactive toy recites 6 assorted phrases when button is activated Includes non-replaceable batteries for safety assurance Suitable from birth Please note: This is...

Now with the softest fur ever! Rose the duck likes swimming, doing handstands and playing tag with friends. Rose dislikes tight spaces- she loves to spread her wings!  This adorable keyring combines the charm of a classic teddy with the practicality of a stylish accessory. Clip onto a school bag, pram, or keys and let her bring a touch of...

Olive is a calm elephant who likes sunbathing, painting and loves nothing more than a big hug! She likes to take her time and dislikes being rushed. Make sure Olive has lots of sunshine time, by placing her near a sunny window or taking her outside for some fresh air.  These adorable and super soft toys are perfect for your...

Meet Arthur the Bear, a thoughtful little friend who loves fishing, baking sweet treats, and practicing his times tables. With his soft, shaggy beige fur and gentle embroidered features, plus his red bow, Arthur is ready for endless cuddles and imaginative adventures – and now, he’s perfectly sized to travel everywhere with your little one. This adorable keyring combines the...

Show your colours the cute way with this All Blacks Kiwi. Proud, plush and full of character, it is a sweet tribute to New Zealand rugby. Whether perched on a shelf or gifted to a young fan, this little Kiwi is always ready to back the black. Add it to your lineup and let the cheering begin.

Sporting their signature blue and white striped pyjamas, their plush yellow fabric is filled with beans to withstand lots of play! Enjoy this new classic design with stitched facial features. Features: Accurate character details include embroidered facial features and signature blue & white striped pyjamas Made from premium plush fabrics Surface wash with cold water Suitable for all ages Please...

Penelope is a happy bunny who loves art, travel, and spending lots of time with family. She doesn't enjoy getting up early, and she needs to be frequently taken on adventures!  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials, our Snuggle Bunnies are the perfect...

Every legend starts somewhere! This All Blacks soft ball is made for backyard kick-offs, hallway passes and big game dreams. Lightweight and easy to throw, it is perfect for little fans who already live and breathe rugby. Featuring iconic All Blacks styling, it is a brilliant way to spark a love of the game early. Game on!

Quick, clever, and too cute to resist, Palm Pals Plush - Sly Fox is a standout! Beautifully crafted with soft fur and bright, mischievous eyes, it is a charming new face for any Palm Pals collection.

Palm Pals Plush - Puddles Mallard Duck is one dapper duck, ready to waddle straight into your heart! This Mallard Duck Palm Pal is beautifully detailed and wonderfully soft. A great gift for nature lovers or a charming addition to any Palm Pals collection.

Penelope is a happy bunny who loves art, travel, and spending lots of time with family. She doesn't enjoy getting up early, and she needs to be frequently taken on adventures!  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials, our Snuggle Bunnies are the perfect...

Snuggle up with Spot at bedtime, story time, or take him out and about for some fun-filled adventures! The super soft and incredibly cuddly 30cm Spot soft toy, of Eric Hill's famous playful pup, is ready to join in the fun or be the best bedtime companion. This soft toy pup, with his characteristic brown spot on each side and...

6 page vinyl bath book. Simple story of The Very Hungry Caterpillar. Great for sensory play. BPA, Phthalate and PVC FREE. Suitable from birth.

Elmer features an array of bright and bold colours, making this toy ideal for helping children with colour recognition. His soft and springy 100% polyester filling makes Elmer perfect for cuddling! Elmer, the colourful patchwork elephant, has been a nursery favourite since his creation in 1989, with 38 book titles selling nearly 5 million copies in 50 languages worldwide. The...

Lambie is a shy little lamb who loves bounding through the grass, napping in the sunshine, and spending time with her flock of friends. She’s gentle, quiet, and always ready for a cozy cuddle or a sleepover. Lambie doesn’t like being too far from her flock of friends she feels happiest when everyone is together.  These adorable and super soft...

Ms. Ladybug Plush Pillow Pet is a charming folding plush from the Pillow Pets Originals line. It features the classic convertible design — use it as a soft, smiling ladybug plush during playtime, or unfasten the strap underneath to transform it into a cosy pillow ideal for nap or bedtime.

Run, run, as fast as you can. You'll definitely want to catch Palm Pals Plush - Gio Gingerbread Man! Wonderfully soft and full of festive fun, this plush is destined to become a favourite. A sweet stocking filler or holiday gift for Palm Pals fans of all ages.

Palm Pals Plush - Clove Plaid Moose is the plaid-wearing, antler-rocking definition of Christmas cosy! This Palm Pal is ultra-soft and packed with festive personality. A great gift for moose fans, Christmas collectors, or anyone adding to their Palm Pals family.

Aurora Spudsters - Colby Corgi (25cm) has all the personality of the world's most popular dog breed, packed into a gloriously chubby Spudsters shape! Aurora's potato-shaped design makes this little corgi wonderfully soft and totally huggable. A perfect gift for dog lovers or a charming addition to the Spudsters family.

Penelope is a happy bunny who loves art, travel, and spending lots of time with family. She doesn't enjoy getting up early, and she needs to be frequently taken on adventures!  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials, our Snuggle Bunnies are the perfect...

Penelope is a happy bunny who loves art, travel, and spending lots of time with family. She doesn't enjoy getting up early, and she needs to be frequently taken on adventures!  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials, our Snuggle Bunnies are the perfect...

Spot, Spot the lovable Spot - He's soft and cuddly and smiles a lot! The world's most beloved puppy character, Spot the Dog, has put smiles on millions of children's faces around the globe since his creation in 1980. Now available as an 18cm standing plush, sweet little Spot is a must-have companion for your little one. Suitable for birth...

Boasting a 2-in-1 design with authentic character details, Disney Oh So Snuggly - Kanga & Roo features both Kanga and Roo with toffee-brown plush complemented by bubblegum-pink quilted accents on their feet, ears, and on Kanga’s pouch. Roo, a fully removable mini stuffed animal, is dressed in his signature blue t-shirt and sits comfortably in Kanga’s pouch.

This soft Tigger plush features authentic character details from Winnie the Pooh, including Tigger’s orange fur with black stripes, pastel yellow belly, and a striped tail.

Now with the softest fur ever! Penelope is a happy bunny who loves art, travel, and spending lots of time with family. She doesn't enjoy getting up early, and she needs to be frequently taken on adventures!  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials,...

Penelope is a happy bunny who loves art, travel, and spending lots of time with family. She doesn't enjoy getting up early, and she needs to be frequently taken on adventures!  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials, our Snuggle Bunnies are the perfect...

Now with the softest fur ever! Penelope is a happy bunny who loves art, travel, and spending lots of time with family. She doesn't enjoy getting up early, and she needs to be frequently taken on adventures!  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials,...

Penelope is a happy bunny who loves art, travel, and spending lots of time with family. She doesn't enjoy getting up early, and she needs to be frequently taken on adventures!  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials, our Snuggle Bunnies are the perfect...

Pillow Pets: Playful Penguin is a foldable plush that doubles as both a stuffed animal and a pillow. It features a soft chenille outer fabric and a hook-and-loop (velcro) strap that secures it in a cuddly penguin form and can be undone to flatten it into a pillow. Suitable for all ages, it provides comfort during playtime, relaxation, and travel,...

Pillow Pets Comfy Panda is a plush two‑in‑one that functions as both a super‑soft cuddly panda and when unfastened at the belly, transforms into a flat pillow. The design features black and white plush with a friendly face and charming, floppy ears. This item is part of the Pillow Pets Originals line, designed for gentle machine washing (preferably inside a...

Bright, colourful and packed with feel-good vibes, the Rainbow Care Bear Pillow Pet is ready to spread smiles one cuddle at a time. Made from irresistibly soft plush fabric, this cheerful Care Bears friend transforms from a cuddly companion into a comfy pillow whenever it’s time to rest, relax or recharge.Perfect for sleepovers, story time, quiet afternoons or simply adding...

Santa's favourite midnight snack, now in adorable plush form! Palm Pals Plush - Kris Milk is a wonderfully quirky Palm Pal, soft, squishy, and full of Christmas personality. A unique festive gift or collectible for anyone who loves the playful side of the holiday season.

Palm Pals Plush - Hubert Highland Cow is the fluffiest, most magnificent Highland Cow you'll ever hold! This Palm Pal is irresistibly soft with that iconic shaggy fringe. A brilliant gift for Highland Cow fans or a beloved addition to any Palm Pals collection.

Palm Pals Plush - Gia Gingerbread Girl is the sweetest Gingerbread Girl in the Palm Pals world! Soft, squishy, and full of Christmas magic. Grab Gio and Gia together for the ultimate festive Palm Pals pair.

Aurora Spudsters - Storm Australian Shepherd (25cm) brings all the energy and charm of this beloved breed, reimagined in Aurora's irresistible Spudsters style! Wonderfully soft and squishy with that signature potato-shaped body, this plush toy is a brilliant gift for dog fans or a beautiful new addition to your Spudsters collection.

Quirky and cuddly, our Pastel Pals - Kiwi Plush is a must-have for all animal lovers. Made with soft pastel-coloured fur, this plush kiwi is perfect for snuggling and decorating any space. Bring home a new feathered friend today! 20cm Pink Suitable for all ages

Quirky and cuddly, our Pastel Pals - Kiwi Plush is a must-have for all animal lovers. Made with soft pastel-coloured fur, this plush kiwi is perfect for snuggling and decorating any space. Bring home a new feathered friend today! 20cm Cream Suitable for all ages

Penelope is a happy bunny who loves art, travel, and spending lots of time with family. She doesn't enjoy getting up early, and she needs to be frequently taken on adventures! This adorable keyring combines the charm of a classic teddy with the practicality of a stylish accessory. Clip onto a school bag, pram, or keys and let her bring...

Now with the softest fur ever! Frankie the Hugging Bunny loves gardening in the sunshine, playing peekaboo, and most of all, cuddling Baby Bunny close. She dislikes being away from family, always keeping her little one near!  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials,...

Meet Arthur the Bear, a thoughtful little friend who loves fishing, baking sweet treats, and practicing his times tables. With his soft, shaggy beige fur and gentle embroidered features, plus his red bow, Arthur is ready for endless cuddles and imaginative adventures – and now, he’s perfectly sized to travel everywhere with your little one. This adorable keyring combines the...

Pillow Pets Snuggly Puppy is a plush companion that doubles as a pillow.  When fastened, it resembles a soft, floppy stuffed puppy; when unfastened, its belly opens flat to become a cosy pillow, combining both toy and comfort function. The material is super‑soft chenille, filled with 100 % polyester, and designed for indoor use. This product is officially part of the...

Friendly Frog Pillow Pet is a soft, green plush toy that converts into a fuzzy pillow — perfect as both a cuddle buddy and a comfort object for sleep or travel. This product unfolds to become an 18‑inch pillow, made with high-quality plush materials that are BPA and phthalate free, and is machine washable when placed inside a white pillowcase...

Palm Pals Plush - Treasure Starfish is a star, literally! This adorable Starfish Palm Pal is soft, bright, and full of oceanic charm. It's a lovely gift for beach and ocean lovers, or a sparkling new addition to your Palm Pals family.

Leno Lion rules the savannah, and now he fits in the palm of your hand! This Lion Palm Pal is mane-tastic, with beautifully soft plush and a bold, friendly face. A great gift for lion lovers or a proud new member of your Palm Pals pride.

This little elf is seriously jolly, and seriously hard to put down! Jolly Elf is a super soft Palm Pal bursting with Christmas cheer. Perfect as a stocking filler, gift for little ones, or festive collectible for Palm Pals fans.

Palm Pals Plush - Eli Donkey is loveable, sturdy, and surprisingly hard to put down! This Palm Pal features soft plush fur and a wonderfully characterful face. A fun and charming gift or a unique addition to your Palm Pals collection.

Aurora Spudsters - Brownie Bunny (25cm) is one sweet little bunny, soft as fresh-baked warmth and impossible to put down! Aurora's Spudsters design gives Brownie that irresistible chubby potato shape that makes this collection so special. A gorgeous gift for bunny lovers or a cuddly new addition to your Spudsters family.

Penelope is a happy bunny who loves art, travel, and spending lots of time with family. She doesn't enjoy getting up early, and she needs to be frequently taken on adventures!  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials, our Snuggle Bunnies are the perfect...

Quirky and cuddly, our Pastel Pals - Kiwi Plush is a must-have for all animal lovers. Made with soft pastel-coloured fur, this plush kiwi is perfect for snuggling and decorating any space. Bring home a new feathered friend today! 20cm Brown Suitable for all ages

This sweet Guess How Much I Love You Nutbrown Hare Beanbag is inscribed with the heartwarming “I love you right up to the moon and back” message on its soft and huggable tummy. The perfect size for cuddling, snuggling, and even nursery decor, this classic plush bunny will surely become a favourite friend for little ones. Suitable from birth.

Bring the wonderful world of Spot into the home and into your child's heart with these adorable mini plush Spots. Children and babies will love playing along with their plush friend as they read the story books or watch the TV shows of Spot's adventures. Features: Ideal gift for a baby shower Made from premium plush fabric with accurate character...

Sleeping Penelope is a tired bunny who loves having sleepovers with her friends. She loves listening to bed time stories and drinking yummy milkshakes, but hates having to make her bed! Sleeping Penelope has a special gift, she brings peaceful dreams to all who cuddle her- keep her close. Sleeping Penelope is a special edition of our beloved Penelope, who...

Now with the softest fur ever! Penelope is a happy bunny who loves art, travel, and spending lots of time with family. She doesn't enjoy getting up early, and she needs to be frequently taken on adventures!  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials,...

Penelope is a happy bunny who loves art, travel, and spending lots of time with family. She doesn't enjoy getting up early, and she needs to be frequently taken on adventures!  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials, our Snuggle Bunnies are the perfect...