Marketing 5.0

Name: Marketing 5.0
Brand: Unknown
SKU: 9781119668510
Price: 52.99 NZD
Availability: InStock

Technology for Humanity

By Philip Kotler and Hermawan Kartajaya and Iwan Setiawan

Summary

Marketing 5.0 explores the integration of advanced technology, such as artificial intelligence and big data, into modern marketing practices. The authors, Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan, address how businesses can use these technologies to better meet the needs of digital-savvy consumers. The book emphasizes the importance of technological empathy to create meaningful customer experiences.
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Format: Hardback

$52⁹⁹

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Marketing 5.0

$52⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're interested in exploring the fusion of technology and human-centric marketing, as it delves into how businesses can effectively harness advancements like artificial intelligence and data analytics to create enhanced customer experiences. It may appeal to those keen on understanding the future trends in marketing within the digital age and how they impact consumer behaviour and business strategy.

Marketing 5.0

Description

Rediscover the fundamentals of marketing from the best in the business

In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world.

In a new age when marketers are struggling with the digital transformation of business and the changing behaviour of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behaviour that have happened in the last decade.

Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including:

Artificial Intelligence for marketing automation
Agile marketing
“Segments of one” marketing
Contextual technology
Facial recognition and voice tech for marketing
The future of Customer Experience (CX)
Transmedia storytelling
The “Whatever-Whenever-Wherever” service delivery
“Everything-As-A-Service” business model
Internet of Things and blockchain for marketing
Virtual and augmented reality marketing
Corporate activism

Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Marketing 5.0 has been praised for its forward-thinking insight into the digital and technological transformation impacting marketing strategies. Reviewers appreciate how it combines traditional marketing principles with emerging technologies like AI and data analytics. The book is recognised for providing practical tools and frameworks that help businesses adapt to current trends and meet evolving customer expectations successfully.

Book Details

INFORMATION

ISBN: 9781119668510

Publisher: John Wiley & Sons Inc

Format: Hardback

Date Published: 01 April 2021

Country: United States

Imprint: John Wiley & Sons Inc

Audience: General / adult

DIMENSIONS

Spine width: 28.0mm

Width: 160.0mm

Height: 231.0mm

Weight: 408g

Pages: 224

Collections

Business & Entrepreneurship Finance & Economics Finance & Investment Hermawan Kartajaya Iwan Setiawan Marketing & Sales Non-Fiction Philip Kotler

About the Author

PHILIP KOTLER, PHD, is Professor Emeritus of Marketing at the Kellogg School of Management, where he held the S.C. Johnson & Son Professorship of International Marketing. The Wall Street Journal ranks him as one of the top six most influential business thinkers. He is the recipient of numerous awards and honorary degrees from schools worldwide. Philip has an incredible international presence his books have been translated into more than 25 languages, and he regularly speaks on the international circuit.

HERMAWAN KARTAJAYA is the founder and Executive Chairman of MarkPlus, Inc., and is one of the "50 Gurus Who Have Shaped the Future of Marketing," according to the Chartered Institute of Marketing, United Kingdom. Hermawan is also a recipient of the Distinguished Global Leadership Award from the Pan-Pacific Business Association at the University of Nebraska-Lincoln. He is also the Chairman of the Asia Council for Small Business and a co-founder of the Asia Marketing Federation.

IWAN SETIAWAN is the Chief Executive Officer of MarkPlus, Inc., where he helps businesses design their corporate and marketing strategies. A frequent writer and speaker, Iwan is also the Editor-in-Chief of Marketeers.