Marketing & Sales

LEARN FROM THE MASTER OF SALES AND PERSUASION Jordan Belfort – immortalised by Leonardo DiCaprio in the hit movie The Wolf of Wall Street – reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star. For the first time ever, Jordan Belfort opens his playbook and gives readers access to his exclusive step-by-step...

The secret to sales success - don't just build relationships with customers. Challenge them. What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships—and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The Challenger Sale by Matthew Dixon, Brent Adamson, and their colleagues at CEB...

Growth is good. But how do you achieve growth for your business in the digital age? The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. "Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the...

"It's Not How Good You Are, It's How Good You Want to Be" is a handbook of how to succeed in the world - a pocket "bible" for the talented and timid to help make the unthinkable and the impossible possible. Advertising guru Paul Arden offers up his wisdom on issues as diverse as problem solving, responding to a brief,...

A step-by-step guide to building a million-dollar company and having fun along the way, from a man who's done it already. Seven times over. An instant New York Times bestseller. 'A lively read that provides a practical step-by-step guide to founding a business.' The Financial Times It's time to leapfrog the only hurdle between you and a million-dollar company. More...

Your Entire Marketing Strategy on One PageTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib...

Two successful entrepreneurs offer a comprehensive overview of the various ways startups can achieve strong, sustainable growth, and a guide to choosing the ones that will make the difference. Why do so many startups fail? According to entrepreneurs Gabriel Weinberg and Justin Mares, most failed startups make the fatal mistake of putting all their effort into perfecting their product at...

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favour of pursuing their dreams by building thriving businesses and extraordinary personal brands. In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to...

In Perennial Seller, Ryan Holiday explores the principles behind the creation of timeless works in various creative industries. This insightful book delves into the world of products that have stood the test of time, enduring in popularity and relevance while countless others have faded into obscurity. Drawing on examples from literature, music, business, and other fields, Holiday presents a compelling...

The 22 Immutable Laws of Branding by Al Ries and Laura Ries delivers essential insights into the art of building an iconic brand in today's hyper-competitive marketplace. This definitive guide distils complex branding theories into twenty-two straightforward and compelling principles that are easy to grasp and apply. As you delve into this book, you will uncover practical strategies designed to...

We Are All Weird by Seth Godin is an insightful exploration into the new era of consumerism, where embracing individualism is not just a choice, but a necessity. Godin, a prolific author and marketing guru, delves into the cultural shift that challenges the traditional models of mass production and homogenization. Through engaging anecdotes and sharp analysis, he reveals how the...

Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller’s powerful StoryBrand Framework and they are making millions. Now, the classic resource for connecting with customers has been fully revised and updated, making it even more powerful to prepare you for today’s challenges. If you use the wrong words to talk about your...

How to Sell Anything Online by Anaita Sarkar is the ultimate guide for entrepreneurs seeking to navigate the dynamic and ever-evolving world of online sales. In a digital landscape where competition is stiff and attention is fleeting, this invaluable resource provides the insights and strategies necessary to not only survive but thrive in the online marketplace. From budding entrepreneurs launching...

More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their...

Guinness World Record: Fastest Selling Non-Fiction Book in History OVER 4,000,000 COPIES SOLD IN THE $100M SERIES!! This book will show you the art of getting more customers to spend more money faster. If you have a business, this book will help you make more from it. If you don't have a business, this will help you start one. If...

You can get 2x, 10x, or 100x more leads than you currently are without changing anything about what you sell... This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How...

In Alchemy by Rory Sutherland, delve into the enigmatic world of advertising and behavioural science where logic gives way to unexpected brilliance. This highly-anticipated debut book by the advertising maestro and TED Talk sensation explores the profound and often humorous ways in which irrationality drives human behaviour and innovative solutions. "A breakthrough book. Wonderfully applicable to everything in life, and...

Establish a successful online business and grow your customer base Starting an Online Business All-in-One For Dummies is the compass you need to navigate the exciting world of e-commerce. You'll discover the latest web trends, learn the basics of designing a website, and get tips for creating a compelling online presence. Plus, the guidance inside helps you stretch your marketing...

Share your brand message and connect with your customers. There's no way around it—social media is everywhere, and the savviest businesses are making the most of it. With the help of Social Media Marketing All-in-One For Dummies, you, too, can join the digital era and take your social media accounts to the next level. Accessible and comprehensive, this guide teaches...

Stay ahead in the marketing game by harnessing the power of artificial intelligence. Marketing with AI For Dummies is your introduction to the revolution that’s occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will...

The latest book from Dr. Direct! will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author's bestselling book Cashvertising. Are you frustrated by lousy response to your online ads and posts? Are people not reading, clicking, or buying? Stop the guesswork! Millions of pounds have already been invested...

Here, in a short, compact and concise format, are the basics of how to persuade more people more effectively, more ethically, and more often. Zig Ziglar draws from his fundamental selling experiences and demonstrates that while the fundamentals of selling may remain constant, salespeople must continue learning, living, and looking. He emphasises learning from the past without living there, living...

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work. When managers...

Learn how to generate more traffic, leads, and sales into your online business by applying the founding principles of direct marketing, from the $100M entrepreneur and author of DotCom Secrets and Expert Secrets. Avoid the trap of focusing on a singular means of traffic (e.g., Facebook or Google ads), which, by the time you master it, becomes obsolete. Russell Brunson,...

Crossing the Chasm by Geoffrey A. Moore is an essential guide for navigating the complex landscape of high-tech marketing. The book presents a revolutionary framework for moving products from early adopters to a larger market segment known as the early majority. Its central premise revolves around the idea that there is a 'chasm' between these two groups and that innovative...

Bigger Results with Less Marketing You keep being told to do more marketing—more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way. The lean movement has transformed manufacturing and is now revolutionising marketing. Small,...

Marketing Made Simple by Donald Miller and J.J. Peterson is a definitive guide tailored for marketing professionals and small business owners eager to accelerate their business growth. This invaluable resource provides you with a structured approach to crafting and executing a compelling sales funnel designed to increase traffic and drive sales. This insightful book recognises that many businesses are losing...

One Minute Manager Salesperson by Spencer Johnson and Larry Wilson is an insightful and engaging guide that has revolutionised the art of sales. Building on the principles of the acclaimed One Minute Manager series, this book offers a blueprint for transforming everyday sales interactions into opportunities for success. Whether you are a seasoned professional or a novice in the field,...

Learn the surprising power of delivering beyond your customers' expectations. The New York Times Bestseller As seen on the hit TV show The Bear Essential lessons in hospitality for every business, from the former co-owner of the legendary restaurant Eleven Madison Park. Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling New York City...

Conspiracy by Ryan Holiday is an enthralling exposé that delves deep into one of the most extraordinary and clandestine plots in modern history. At its heart, this book weaves the compelling narrative of an almost decade-long saga involving tech mogul Peter Thiel and the once influential gossip blog, Gawker Media. Through meticulous journalism and unparalleled access to the primary figures,...

From the New York Times best-selling author of The Millionaire Next Door, is the classic guide on how to market to the rich. Praise for Marketing to the Affluent: "Dr Stanley's prospecting techniques saved me thousands of hours of tedious work normally given to cold calls and mailer leads. His methods gave me the surgical steel to cut into the...

Selected by Emma Watson for her Ultimate Book List Fashion is political. From the red carpets of the Met Gala to online fast fashion, clothes tell a story of inequality, racism, and climate crisis. In The Anti-Capitalist Book of Fashion, Tansy E. Hoskins unpicks the threads of capitalist industry to reveal the truth about our clothes. Fashion brands entice us...

Pump up your business with the latest, greatest marketing techniques This updated edition of Marketing For Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what...

Become an Instagram aficionado and grow your business online Instagram For Business For Dummies shows you how you can tap into the social media platform with over 1 billion active users and the highest brand engagement of any social app out there. Businesses of all sizes have discovered how successful they can be when they take advantage of Instagram's powerful...

During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition. But imagine being able to sell your products when others cannot, being able to take market share from both...

Develop stronger, more profitable relationships with your buyers in the digital era Right now, how we buy and sell is evolving dramatically. People have fundamentally changed the way they do business. To put it simply: buyers no longer interact with sellers in the same way. To ensure a profitable future, sales leaders and teams need to embrace this transformation. In...

This pocket-size version of Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding in a handy, condensed take-along format. Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with...

Sales leadership essentials for an era of rapidly advancing digital technology. Effective sales management and running an effective sales organisation is the key to revenue generation, customer satisfaction, and business results. Whether you are a sales manager or a sales executive, your role is complex, and it is increasingly challenging to balance today's demands with leading the digital sales transformation...

In the first book on philanthropy written from a donor’s perspective, businesswoman and philanthropist Lisa Greer lifts the lid on our charitable sector with an authentic account that describes exactly how outdated the sector has become and why it’s at risk of collapse. Weaving in her story of instant wealth and philanthropy, Lisa showcases the latest research, as well as...

Introducing the Collins Modern Classics, a series featuring some of the most significant books of recent times, books that shed light on the human experience – classics which will endure for generations to come. When No Logo was first published, it became an instant bestseller and international phenomenon. Its riveting exposé of the branded and corporate world in which we...

A revelatory exploration of the science of persuasion, from the author of the international bestseller, Influence. When it comes to persuasion, success can begin before you say a word. 'An instant classic.' – Forbes 'Utterly fascinating.' – Adam Grant, author of Originals and Give and Take 'Shockingly insightful.' – Chip Heath, co-author of Switch and Made to Stick NEW YORK...

USA Today Bestseller In his sixth business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk explores the twelve essential emotional skills that are integral to his life—and business—success and provides today’s (and tomorrow’s) leaders with critical tools to acquire and develop these traits. For decades, leaders have relied on “hard” skills to make smart decisions, while dismissing the importance of...

Learn how to cultivate the most incredible customer experiences on earth through this essential guide by Colin Cowie, distinguished purveyor of unforgettable “wow” events for the world’s most demanding clients. If you’re searching for ways to ensure your customers walk away from your company with a smile on their face and a plan to return, you found it. Any business...

New York Times and USA Today Bestseller “One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of Fanatics In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth...

The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have—and shares them all with you. One trait that stands above all the...

The fascinating world of youth-driven movements and their profound impact on society come alive in The Pirate's Dilemma by Matt Mason. This insightful book takes readers on a whirlwind journey through the evolution of youth culture, exploring pivotal trends that started with the punk revolution and expanded through hip-hop, rave, graffiti, and gaming. As these subcultures intersected with the digital...

Positioning: The Battle for Your Mind by Jack Trout and Al Ries is a seminal work in the world of marketing, introducing a groundbreaking concept that redefined the way businesses communicate with their target audiences. In an era overwhelmed by information and constant advertising messages, this book provides a strategic approach to cutting through the noise by effectively positioning a...

Scientific Advertising by Claude Hopkins is a seminal text that delves deep into the principles of effective advertising, making it an invaluable resource for anyone in the business world. It begins with a powerful statement: "The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably...

The 1-Page Marketing Plan by Allan Dib offers a transformative approach to creating a marketing strategy that is both effective and manageable. Instead of overwhelming business owners with complex, drawn-out planning processes, this book provides a simple, one-page template divided into nine key squares, each addressing a different aspect of marketing. Whether you are launching a startup or managing an...

Growth Hacker Marketing by Ryan Holiday is a game-changer for anyone looking to make their mark in today's fast-paced digital landscape. This insightful book delves into the revolutionary concept of growth hacking, a strategy that prioritises innovative techniques over traditional marketing norms to achieve explosive, viral growth. It opens the door to a world where you can create something monumental...

The Practice by Seth Godin is a groundbreaking exploration of what it truly means to pursue creative endeavours with intention and perseverance. This insightful work is not just for traditional artists; it's a guiding light for entrepreneurs, visionaries, and anyone who feels stuck in their creative journey. In Seth Godin's hands, the concept of 'the practice' becomes a powerful framework...

$100M Offers by Alex Hormozi is a transformative guide for entrepreneurs and business owners who aspire to revolutionise their approach to creating unbeatable offers. Without the need for complex marketing strategies or daunting advertising budgets, Hormozi provides a blueprint for skyrocketing your business revenue, regardless of your industry—be it service, e-commerce, software, or retail. This book is not just another...

A proven approach used by today's best professional service partners to win, retain, and grow client relationships. There is a growing problem in the professional services industry that is often acknowledged but rarely discussed: clients, even long-standing ones for whom firms have consistently delivered unquestioned value, are much less loyal to those firms and partners than they once were. This...

In The Lean Startup, Eric Ries presents a revolutionary method for developing businesses and products that is changing the way companies operate. This innovative approach, rooted in principles of lean manufacturing, teaches entrepreneurs the art of building a sustainable business by focusing on rapid scientific experimentation and validated learning. It explores the importance of iterating products based on real customer...

The must-read, bestselling book on service and leadership from the former co-owner of legendary restaurant Eleven Madison Park. The New York Times Bestseller As seen on the hit TV show The Bear The must-read, bestselling book on service and leadership from the former co-owner of legendary restaurant Eleven Madison Park. Any organization would benefit from his thinking – Simon Sinek,...

The Sales Bible softbound – NEW EDITION WITH SOCIAL MEDIA ANSWERS Global sales authority Jeffrey Gitomer's bestselling classic, The Sales Bible, has been updated and appended in this new edition, offering you the ultimate sales methods and strategies that really work — every day, in real-world selling situations. With over 200,000 copies of the previous editions sold, The Sales Bible...

New York Times and USA Today Bestseller “One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of Fanatics In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth...

Nir Eyal's Hooked explains the secret behind why certain products capture consumer attention while others fail to make an impact. The book introduces the Hook Model, a fascinating four-step process designed to subtly encourage customer behaviour, ensuring they repeatedly return to a product without the need for costly advertising or aggressive messaging. Through this model, Eyal delves into the psychology...

The revelatory guide to self-branding and marketing from Simon Squibb, social media sensation and #1 bestselling author. What makes a video go viral? What compels tens of millions of people to click on a thumbnail, and give more than a second of their attention as they scroll? What makes them hit a button and share it with a friend? The...

The lifeblood of your business is a constant flow of new accounts. . .no matter how much repeat business you get from loyal customers.Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals.With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most salespeople...

In 2016, fake news became real news - as its consequences became crushingly obvious in a year of political upsets and global turmoil. But it's not new - you've seen it all before. A malicious online rumour costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total...

The essential guidebook on how to make your marketing and advertising more profitable—faster. You already have a great product or service—how do you build a narrative around it that speaks to your customers’ attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins eliminates the guesswork from advertising so that you can actually get...

What if every conversation you had was a great one? Sometimes, that promising lead turns out to be a bust. That first date doesn't lead to a second. The sales pitch fails to land the client. But what if they could? What if you knew the steps to "set up" each conversation to increase the likelihood that you connect, engage...

When was the last time you enjoyed talking to a salesperson? While a Vice President at Salesforce, David Priemer had an epiphany: the very sales tactics his team was using were not working on him. While the company—and his entire profession—was acting with more than enough gusto, they lacked emotional awareness and empathy. Put simply: they were not selling the...

You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers claiming to be the best, fastest, and most caring, your brand is literally on trial—and you had better deliver the proof. In Prove It, StoryFuel founder Melanie Deziel and master of influence...

Lean Marketing by Allan Dib offers bigger results with less marketing. You're constantly told to do more marketing—more complex, aggressive, and expensive marketing. Chasing the latest bright, shiny object is exhausting, and increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way. The lean movement, which has transformed manufacturing, is...

From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover how you can harness the most powerful vehicle for influencing behaviour: true cultural engagement. ‘Compelling and vivid’ - Robert Cialdini, author of Pre-Suasian We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big...

Discover the Powerful Force Behind What We Buy, What We Do, and Who We Want to Be We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In...

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say,...

Superfans aren't just for pop stars and NBA teams. What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? In Creating Superfans, entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak shares the proprietary five-step SUPER Fan System she developed running successful campaigns and products for globally known brands including Walmart, Disney, Amazon, Katy...

It's time to forget everything you think you know about selling. Winning new customers is the number one challenge 80 percent of entrepreneurs face—and a big reason half of small businesses fail within five years. In Buyer First, Carole Mahoney—who once struggled to pay bills and is now a top sales coach and influencer—says the reason so many of us...

An incisive and accessible blueprint to pricing your company’s products and services In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world-renowned pricing expert Danilo Zatta delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models. In the book, you’ll learn to identify the best...

Communicating sustainability is critical for businesses to get right as they address changing stakeholder expectations, emerging regulatory and legal risks, and urgency to deliver on sustainability commitments. Yet doing so in a way that addresses material social and environmental challenges while building business resilience and driving financial value is an incredibly difficult challenge. Sustainability Storytelling serves as a practical guide...

An invaluable resource for shaping policies that resonate with the public and benefit democratic practices Democracy may be widespread, but its vitality is under siege. Public trust in governments and institutions has eroded to critical levels, with many democracies failing to include citizens in meaningful consultation, engagement, and participation. Public Communication and Public Policy: Reviving Democracy by Recalibrating Public Communication...

Tourism is often seen as a driver of economic growth, but it can also be a force for environmental harm, cultural erosion, and economic inequity. Destinations across the world are now facing the consequences of unmanaged tourism growth, and businesses are looking for strategic, long-term solutions. Destination Stewardship presents a transformative framework for reimagining tourism that balances economic vitality with...

Richard Avedon was one of the most sought-after and influential advertising photographers in America from the 1940s to the beginning of the 21st century, creating work that exemplified Madison Avenue at the height of its influence in world culture. Working with a talented cadre of models, copywriters, and art directors, Avedon made images that enticed consumers to embrace the new,...

Frank Fabozzi collects a group of market experts who share their knowledge on everything from the basics to the complex in the world of Short Selling, including the mechanics of short selling, the empirical evidence on short-selling, the implications or restrictions on short selling for investment strategies, short-selling strategies pursued by institutional investors, and identifying short-selling candidates. Frank J. Fabozzi,...

The most effective sales strategies for tough economic times. Today's selling environment is tough, and only getting tougher. The old tactics are no longer working, and the current economy is only making selling more difficult. You need sales tactics and strategies that work now and fast... even when no one wants to buy—and tactics and strategies that will work even...

Stop selling pretty logos. Start building brands that work in the real world. Do inflated processes, branding jargon, and performative "thought leadership" leave you feeling like creativity is not enough or that you must become a brand psychologist to be taken seriously? In No Bullsh*t Branding, James Martin (Made By James), partner at Lincoln Design Co, strips branding back to...

Master the YouTube algorithm and transform your channel into a thriving, revenue-generating business. Even experienced YouTube creators struggle to understand the platform's complex algorithm and grow their audiences profitably. The YouTube Formula, Second Edition by Derral Eves, a video marketing expert who has generated billions of views, provides proven strategies for YouTube success. This comprehensive guide reveals algorithm mechanics and...