Rene A. Mauborgne

Blue Ocean Strategy, Expanded Edition by W. Chan Kim and Renée A. Mauborgne is an essential guide for anyone looking to transform their business strategies and leap into untapped market spaces. This acclaimed book illustrates how companies can break free from the traditional war of competition and instead, create their own "blue oceans" of uncontested market space. The authors delve...

Is your company spending too much time on strategy development—with too little to show for it? If you read nothing else on strategy, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyse your organisation's strategy development and execution. HBR's 10 Must Reads on Strategy will inspire...

Ten years ago, two INSEAD professors broke ground by introducing blue ocean strategy, a new model for discovering uncontested markets that are ripe for growth. In Blue Ocean Leadership (Harvard Business Review Classics), they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy...

W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business forever with their path-breaking blue ocean strategy, a new model for creating uncontested markets that unlock all new demand and growth. This book brings together three of their classic Harvard Business Review articles that upend traditional thinking for creating and capturing lasting value. In...

As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? The authors of the best-selling book Blue Ocean Strategy have spent over a decade exploring that question. They have seen that the trouble lies...

Blue Ocean Strategy, the #1 global bestseller, forever changed how the world thinks about strategy. Now W. Chan Kim and Renee Mauborgne offer up a bold, new idea that will transform how we all think about innovation. Disruption dominates innovation theory and practice. But disruption is destructive—displacing jobs, companies, and even entire industries. Are we missing better, and even bigger,...

Most companies' change initiatives fail. Yours don't have to. If you read nothing else on change, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you spearhead change in your organisation. HBR's 10 Must Reads on Change will inspire you to: lead change through eight critical stages; establish...

The two landmark books, Blue Ocean Strategy and Beyond Disruption, together challenge everything you thought you knew about winning the future. These two iconic books, Blue Ocean Strategy and Beyond Disruption, together changed how the world thinks about strategy and innovation. Blue Ocean Strategy, the #1 global bestseller, reframed strategy not as a game between rivals fighting over markets and...

Managing people is fraught with challenges—even if you're a seasoned manager. Here's how to handle them. If you read nothing else on managing people, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you maximise your employees' performance. HBR's 10 Must Reads on Managing People will inspire you...