Marketing & Sales

Storynomics: Story-Driven Marketing in the Post-Advertising World by Robert McKee and Thomas Gerace translates the lessons of storytelling in business into economic and leadership success. McKee distils a lifetime of narrative insight into the Eight Essential Steps of Story structure. This invaluable wisdom will help you develop the identity of your brand and hold the attention of your audience.

Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can—and should—be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind. In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the...

Create breakthrough marketing campaigns that achieve staggering consumer response rates by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology from the CEO and CMO of marketing powerhouse Yum! Brands—Taco Bell, KFC, Pizza Hut—with a genuine track record of success. Sidestep the other marketing books, courses, articles, and even TED talks that offer hypothetical explanations that sound sensible....

The compelling new book by Richard Shotton, author of The Choice Factory Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made, but psychologists have shown that subtle changes in the way...

A SHORT COURSE IN MARKETING BASICS. 7 Lessons in Marketing is a quick course in the skills of successful marketing, giving you everything you need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter's Three Generic Strategies, to the marketing mix of product, price, place and...

B2B marketers face unique challenges, including non-linear buyer journeys, multiple decision-makers, and long sales cycles, alongside the (mis)perception of their work being boring and lacking in creativity. Written by a seasoned industry practitioner, The Future of B2B Marketing offers original insights and guidance into the evolving B2B landscape, showing how artificial intelligence can be applied at every stage of the...

What if every conversation you had was a great one? Sometimes, that promising lead turns out to be a bust. That first date doesn't lead to a second. The sales pitch fails to land the client. But what if they could? What if you knew the steps to "set up" each conversation to increase the likelihood that you connect, engage...

When was the last time you enjoyed talking to a salesperson? While a Vice President at Salesforce, David Priemer had an epiphany: the very sales tactics his team was using were not working on him. While the company—and his entire profession—was acting with more than enough gusto, they lacked emotional awareness and empathy. Put simply: they were not selling the...

You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers claiming to be the best, fastest, and most caring, your brand is literally on trial—and you had better deliver the proof. In Prove It, StoryFuel founder Melanie Deziel and master of influence...

Lean Marketing by Allan Dib offers bigger results with less marketing. You're constantly told to do more marketing—more complex, aggressive, and expensive marketing. Chasing the latest bright, shiny object is exhausting, and increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way. The lean movement, which has transformed manufacturing, is...

From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover how you can harness the most powerful vehicle for influencing behaviour: true cultural engagement. ‘Compelling and vivid’ - Robert Cialdini, author of Pre-Suasian We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big...

Discover the Powerful Force Behind What We Buy, What We Do, and Who We Want to Be We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In...

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say,...

Superfans aren't just for pop stars and NBA teams. What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? In Creating Superfans, entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak shares the proprietary five-step SUPER Fan System she developed running successful campaigns and products for globally known brands including Walmart, Disney, Amazon, Katy...

It's time to forget everything you think you know about selling. Winning new customers is the number one challenge 80 percent of entrepreneurs face—and a big reason half of small businesses fail within five years. In Buyer First, Carole Mahoney—who once struggled to pay bills and is now a top sales coach and influencer—says the reason so many of us...

An incisive and accessible blueprint to pricing your company’s products and services In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world-renowned pricing expert Danilo Zatta delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models. In the book, you’ll learn to identify the best...

Communicating sustainability is critical for businesses to get right as they address changing stakeholder expectations, emerging regulatory and legal risks, and urgency to deliver on sustainability commitments. Yet doing so in a way that addresses material social and environmental challenges while building business resilience and driving financial value is an incredibly difficult challenge. Sustainability Storytelling serves as a practical guide...

An invaluable resource for shaping policies that resonate with the public and benefit democratic practices Democracy may be widespread, but its vitality is under siege. Public trust in governments and institutions has eroded to critical levels, with many democracies failing to include citizens in meaningful consultation, engagement, and participation. Public Communication and Public Policy: Reviving Democracy by Recalibrating Public Communication...

Tourism is often seen as a driver of economic growth, but it can also be a force for environmental harm, cultural erosion, and economic inequity. Destinations across the world are now facing the consequences of unmanaged tourism growth, and businesses are looking for strategic, long-term solutions. Destination Stewardship presents a transformative framework for reimagining tourism that balances economic vitality with...

Frank Fabozzi collects a group of market experts who share their knowledge on everything from the basics to the complex in the world of Short Selling, including the mechanics of short selling, the empirical evidence on short-selling, the implications or restrictions on short selling for investment strategies, short-selling strategies pursued by institutional investors, and identifying short-selling candidates. Frank J. Fabozzi,...

The most effective sales strategies for tough economic times. Today's selling environment is tough, and only getting tougher. The old tactics are no longer working, and the current economy is only making selling more difficult. You need sales tactics and strategies that work now and fast... even when no one wants to buy—and tactics and strategies that will work even...

Stop selling pretty logos. Start building brands that work in the real world. Do inflated processes, branding jargon, and performative "thought leadership" leave you feeling like creativity is not enough or that you must become a brand psychologist to be taken seriously? In No Bullsh*t Branding, James Martin (Made By James), partner at Lincoln Design Co, strips branding back to...

Master the YouTube algorithm and transform your channel into a thriving, revenue-generating business. Even experienced YouTube creators struggle to understand the platform's complex algorithm and grow their audiences profitably. The YouTube Formula, Second Edition by Derral Eves, a video marketing expert who has generated billions of views, provides proven strategies for YouTube success. This comprehensive guide reveals algorithm mechanics and...

An up-to-date and expert strategy guide for winning high-value competitive programs In The Pursuit of High-Stakes Business: The Competitive Discipline Behind Proposals That Win, three members of the senior leadership team at SMA, Inc. – the leading advisor for companies seeking large contracts in the defence, aerospace, and B2B sectors – deliver a detailed strategy guide for organisations engaged in...

Optimize your brand visibility for AI-powered search engines and large language models In The New Rules of AI Search: SEO for visibility in ChatGPT, Google Gemini and Generative Search, Crystal Carter delivers a practical guide to optimising brand visibility across AI-powered platforms. As large language models transform how consumers discover products and services, traditional SEO strategies require fundamental updates to...

Master AI-powered marketing before your competitors make your brand invisible Consumers are asking ChatGPT, Gemini, and Amazon's Alexa for Shopping for brand recommendations and receiving single, decisive answers that bypass traditional marketing entirely. The Answer Economy: How AI Agents Will Decide Your Brand’s Future offers business leaders the roadmap to ensure their brands are the ones AI recommends. Drawing from...

How the best consultants win clients and deals in an oversaturated, disrupted, and AI-accelerated market where business and public policy challenges are as great as they have ever been. The consulting landscape has dramatically shifted: supply exceeds demand, clients are more sophisticated and want results faster, and AI-powered platforms are reshaping almost everything. Rainmaker: How the Best Consultants Think, Act,...

When Mary Kay Ash founded her company, Beauty by Mary Kay, in 1963, women had limited options in a male-dominated business world. By the 1970s, the cosmetics and skincare company had a salesforce of tens of thousands and became the first woman-founded firm listed on the New York Stock Exchange. Mary Kay and the pink Cadillac turned into cultural icons,...

The network marketing leadership book that finally names what fear-led growth costs — and what becomes possible when love and calling lead instead. You did everything right. You showed up. You stayed consistent. You built something that looks like success from the outside. So why does it feel like you’re slowly disappearing inside of it? If you’ve ever felt like...

Deliver lasting customer value through data-led, technology-enhanced engagement strategies. Customer Engagement Strategy by Joern Schlimm is a strategic guide for senior decision-makers who want to move beyond short-term campaigns and design customer experiences that deliver measurable results. Grounded in global research and proven industry frameworks, it provides tools for transforming emerging technologies into sustainable, ROI-driven engagement strategies that strengthen brand...

With online shopping more prevalent than ever, the role of the high street is changing, and with it, brands must also change in order to not only survive but thrive. Whilst the rise of online retail has been unstoppable in recent years, we have also seen a resurgence of interest by shoppers in physical spaces for brands. However, consumers are...

Who is McLaren's greatest nemesis? What disappoints Ocado about their competitors? What wakes Google up at 4am? Why does Wimbledon sweat the small stuff? Wild Thinking will provide readers with the confidence to run their business differently, through unique access to thinking from the most original organisations in business today. The most successful businesses in the world are singular in...

Accountants and bookkeepers are working long hours but not making the profits they should. A value pricing strategy can lead to better prices for accounting professionals and better results for their clients. The concept of value pricing is simple to understand, but many accountants struggle with the price conversation and lack the confidence to charge higher prices. Value Pricing for...

Growing a business is a team sport, and Revenue Operations—the number one fastest-growing job on LinkedIn—is how you can deliver that growth. Learn how to bring revenue-generating teams, business context, and technology together to build a high-achieving, predictable, and scalable revenue machine. The Revenue Operations Manual takes you through every aspect of this evolving function, whether that’s understanding what exactly...

Reads like a thriller. An essential epic for anyone interested in Swiss economic history. Le Temps Discover the fascinating story behind Rolex, the world's most iconic luxury watch brand. In The Making of a Status Symbol, acclaimed business historian Pierre-Yves Donzé offers a captivating and deeply researched exploration of how a small Swiss watch company transformed itself into a global...

Understand how to reach and engage with the modern buyer using this bestseller. Social Selling outlines how to implement a social selling strategy and drive revenue, competitive advantage and market share through social networks. Social Selling is a practical, step-by-step blueprint on how to create digital communities and build and turn relationships into sales online. Featuring checklists, tips and examples...

While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Cross-Cultural Perspective, second edition, presents marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet...

Designed for first-year students, Elliott's Marketing, 6th Edition offers students the perfect mix of marketing theory, strategy, and practice. This concise yet comprehensive title contains an abundance of real-world insights, explanatory diagrams, and practical examples to clarify foundational marketing concepts. Students using Marketing, 6th Edition will gain understanding and the requisite tools to practically apply their knowledge and skills throughout...

What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognised for are all those branded products they've launched that have bombed — spectacularly and at great cost. Brand Failures takes a riveting look at how such disasters occur. In this new updated edition of the classic Matt...

Military Recruiting is a war. It’s just a different kind of war than what you were prepared and trained to fight for. Recruiting is a war for talent. Smart, competent, and capable people are rare and in high demand. Every organisation, from commercial enterprises, healthcare, non-profit, sports, and education, to the military, is in an outright battle to recruit and...

In the complex landscapes of multiple global crises, the book unfolds as a panoramic journey through the intricate pathways of women and power, weaving a tapestry that transcends crises and ushers in a transformative vision of a just world. Against the backdrop of a patriarchal history steeped in autocratic power practices, the author urges us to recognize, understand, and redefine...

In the complex landscapes of multiple global crises, Women, Power and the Economy unfolds as a panoramic journey through the intricate pathways of women and power, weaving a tapestry that transcends crises and ushers in a transformative vision of a just world. Against the backdrop of a patriarchal history steeped in autocratic power practices, the author urges us to recognise,...

Capture ROI from the shift towards wellness-focused ultra-luxury travel. Ultra-Luxury Travel is a strategic blueprint for executives, investors, and senior decision-makers who want to align with a new era of high-value hospitality. Author Benjamin Bryant draws on decades of experience with 65 islands worldwide and partnerships with brands such as Visit Maldives, Six Senses, and The Ritz-Carlton to reveal how...

Develop a sustainability communication strategy that applies clear principles, builds credibility, and delivers messages that move both business and sustainability goals forward. Sustainability Storytelling is a practical guide for mid to senior-career communication, marketing, and sustainability professionals who want to develop compelling, credible, compliant, and impactful sustainability narratives. As organisations face rising regulatory pressure, shifting consumer expectations, and increasing scrutiny...

Deliver strategic change communication that strengthens leadership credibility, protects organisational stability and delivers informed results. Successful Change Communication equips senior communication and HR leaders with proven tools for navigating high-impact transformation. As organisations face restructures, leadership transitions, rebrands, ownership changes and AI-driven disruption, this book provides a clear governance-led model for designing communication that reduces risk, protects trust and aligns...

Completely revised and updated to match current needs, especially after COVID, Strategic Marketing Management in Asia was written with the special purpose of creating a unique marketing management offering that would be contextually relevant, adding value for Asian students interested in understanding the basics of marketing. Asia comprises more than 60 percent of the global population, living in 51 sovereign...

Unlock the secrets to building standout brands in the rapidly evolving global travel industry. This comprehensive playbook delivers proven strategies for brand differentiation. Strategic Branding in Tourism is an essential guide for mid to senior level industry professionals seeking to build distinctive brands and capture a greater share of the rapidly evolving global travel market. This book offers a unique...

The ideal textbook for understanding how social media shapes consumer behaviour and marketing strategy. Social Media Marketing by Zizheng Yu and Hyunsun Yoon provides undergraduate students with a comprehensive introduction to the theory and practice of social media in contemporary marketing. Ideal for modules in digital and social media marketing, it equips learners with the analytical, strategic, and creative skills...

All businesses have customers, but how many of them deliver unforgettably good customer service? Customer experience expert and author John R. DiJulius reveals the hidden systems of the few exceptional companies that do: what actions they take behind the scenes to consistently surpass customer expectations. These organisations reap the benefits of greater customer loyalty, exponentially expanded referral networks, lower employee...

Welcome to a transformative exploration of cutting-edge strategies and innovative methodologies in Sales and Marketing - Advanced Techniques. In a dynamic business landscape, staying ahead requires not just expertise but a keen understanding of the evolving trends shaping the industry. This manual is your key to unlocking the intricate world of advanced sales and marketing, offering a comprehensive guide that...

If you ask the right questions, then you’ll get the sale every time. As a salesperson, your product knowledge is extensive but that's not enough. If you fail to ask the right questions—the ones that uncover a customer's real needs—you will never close the deal. Top sales effectiveness expert and author Paul Cherry reveals advanced questioning techniques that will help...

Pedagogies of Value explores how China is reshaping global hierarchies of worth. Through ethnographic research among marketers, consultants, and brokers who promote foreign goods in Shanghai, Beijing, and beyond, this book investigates how value is taught, contested, and transformed in everyday encounters. From luxury brands and consumer ethnography to real estate, wine, and organic food, the book reveals how foreign...

Learn how to clean, organise and understand your data so your marketing and sales work smarter, not harder. Optimizing Sales and Marketing Data is a clear, friendly guide for early-career professionals who want to build confidence with data and learn the essentials of fixing common data problems. If you're just starting out in sales or marketing and need simple steps...

Develop a marketing strategy that applies neuroscience principles to improve engagement, optimise campaigns and elevate your professional impact. Neuromarketing is a practical guide for mid-career marketers who want to strengthen credibility and develop campaigns grounded in how people actually think, feel and decide. As competition intensifies and consumer behaviour becomes harder to predict, this book shows how to implement evidence-based...

This concise introduction to marketing essentials provides a grounding in the key concepts of the subject and the contexts in which they operate. Considering how the organisation must deal clearly with the contrasting value needs of both consumer and customer, the text views marketing through three topical lenses: technology, responsibility and employability. This provides a unique contemporary approach for today's...

A five-step strategy for turning a commodity into a necessity. When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers—a strategy that takes companies to the next level of performance. Renowned business consultant Joe Calloway looks at how real companies have made...

The ebook edition of this title is Open Access and freely available to read online. Festschrift of Edward L. Fink, Ph.D. honours the life of Dr. Edward L. Fink, Professor Emeritus and former Laura H. Carnell Professor of Media and Communication at Temple University, and Professor Emeritus from the University of Maryland. Dr. Fink spent more than fifty years as...

This is a key textbook for understanding fashion marketing in a global, digital and sustainable era. Fashion Marketing by Jo Wiltshire and Catrin Cousins offers undergraduate and postgraduate students a comprehensive introduction to the principles, practices and contemporary challenges of marketing within the fashion industry. Taking a holistic view of the fashion landscape, this textbook explores the full spectrum of...

This textbook provides step-by-step guidance for planning, designing and delivering successful events. Written by authors with extensive industry experience of working on a wide spectrum of events, Event Planning and Management presents a clear and comprehensive model for event planning. This textbook looks at how to: - Research, develop and plan, including selecting a venue - Market and promote for...

While scholars have long considered how political messages make people feel, changes in the media environment have given people unprecedented access to the expressed emotions of others. Through both contemporary news stories and social media, people now learn how others – often strangers – feel about political events. Do people believe in the sincerity of these expressed emotions? To answer...

Some businesses engage in "greenwashing" or "shared washing," creating a misleading eco-friendly image to deceive consumers into thinking their services are environmentally friendly. As people become more aware of their environmental impact, scrutiny of these deceptive practices in the shared economy has increased. This phenomenon skews public perception, making companies seem more environmentally conscious than they actually are. Eco Illusions:...

Today drag has an unprecedented mass cultural appeal. Reaching far beyond traditional queer venues and audiences into the mainstream, it has evolved into a booming industry worth millions of dollars. Drag is art, politics, lifestyle and entertainment all in one. Yet, studies examining its market value as a product, brand or consumption practice remain scarce. This interdisciplinary collection fills that...

Deliver sustainable tourism results through informed leadership, stronger governance, and long-term value creation. Destination Stewardship provides senior tourism executives, policymakers, and destination leaders with proven tools for rethinking growth, protecting assets, and securing the future resilience of their visitor economies. As global destinations confront environmental strain and cultural erosion, this book outlines a strategic model for reshaping tourism around stewardship,...

Creative Research Communication is aimed at researchers interested in engaging the public with their research and postgraduate students exploring the practical aspects of research communication. This book provides a theoretically grounded introduction to a wide range of approaches to public engagement and research communication. Split into three sections, the reader first explores the historical approaches and current drivers for public...

Corporate Marketing Strategy offers a comprehensive treatment of the nature of relationships between companies, brands, and stakeholders in different regions of the world. The timely collection will serve as an important resource for international marketing and brand practitioners, who require more than anecdotal evidence on important aspects relating to companies' strategy, brands, identity, stakeholders, and reputation. The authors have blended...

This innovative research monograph explores the nuanced relationship between artificial intelligence, trust dynamics, and value creation in modern organisations. Drawing on rich theoretical foundations and careful empirical analysis, the authors survey how AI technologies are reshaping our understanding of trust and value creation in organisational settings, offering fresh perspectives on these evolving phenomena. AI, Trust and Business Models makes a...

Learn how to apply AI effectively, ethically and at scale throughout PR processes and strategies. AI for Public Relations is a practical guide for mid-career PR managers and agency professionals who want to build credibility and integrate AI tools into everyday practice. As AI reshapes content creation, planning, measurement, and reputation management, this book shows how to apply proven principles...

This textbook is ideal for learning and understanding more advanced data and analytical techniques in marketing analytics. Advanced Marketing Analytics by Nasir Salari provides postgraduate students with a clear and comprehensive pathway through the advanced concepts, methods and applications that define modern marketing analytics. Designed for students undertaking marketing analytics courses or degrees, it supports learners in developing critical data...

In today’s tech-infused workplace, human creativity is the key to public relations writing that will set you apart from the crowd. Effective PR writing goes beyond templates and traditional techniques to focus on purposeful messages that build trust, foster human relationships, and resonate across diverse audiences. Using AI as a coworker can speed execution and assist with editing, but you...

Successful media relations and a sound communication strategy are essential for all sport organisations. Any successful manager working in sport must have a clear understanding of how the media works, as well as the practical skills to manage the communication process. Now in a fully revised and updated second edition, Sport and the Media: Managing the Nexus is still the...

In this 13th edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the book’s reputation as a contemporary classic, fully updated for modern sales management teaching, research, and practice. The authors have strengthened the focus on the use of technology in sales management, offered new discussions on innovative sales practices, and further highlighted sales and...

This is a user-friendly textbook that covers qualitative, quantitative, and social media methods, providing tourism, hospitality, and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct research on visitor trends, experiences, preferences, and lifestyles, shedding light on customer preferences, product changes, promotional efforts, and pricing...

Taking a refreshingly non-technical approach, this textbook gives students a concise overview of the marketing research process. This text equips students with the skills needed to interpret research and use their findings to effect meaningful change. Keeping digital data and internet research at its heart, it details the main stages of the research process, covering both quantitative and qualitative methods....

This concise introduction to marketing essentials provides a grounding in the key concepts of the subject and the contexts in which they operate. Considering how the organisation must deal clearly with the contrasting value needs of both consumer and customer, the text views marketing through three topical lenses: technology, responsibility and employability. This provides a unique contemporary approach for today's...

Getting internal communication right starts with having a clear strategy. Internal Communication Strategy is your all-in-one guide to designing, developing, and delivering an effective internal communication strategy that will inspire and motivate your employees. Written by award-winning communications professional Rachel Miller and featuring key insights from companies such as Marks & Spencer, Hilton, BBC, and The Met Office, this book...

With the rise of AI, the excess of distribution channels, and the focus on tracking every touchpoint to drive revenue, consumer trust is at an all-time low. To restore trust, brands need to create delightful, seamless, and impactful journeys to connect with the humans behind the screen. Human-Centered Marketing introduces three frameworks to help mid-senior-level marketers find, connect with, and...

Relationships are the foundation of our long-term business success. The problem is a million things get in the way: "I don't have enough time." "I don't want to be a nag." "They are super busy right now." And the biggest one—"I'm just not good at this." There's a simple solution to breaking through all this noise: Giving. When you focus...

Future First is a practical guide for any business leader who wants to build, expand, or reinvent their company by finding new value in global challenges. Traditional companies often view issues like income equality, global warming, and resource scarcity as "problems." By contrast, future first leaders understand them as opportunities, as innovation challenges. Through real-life business examples ranging from Nike...

With an expanding awareness of the challenges of sustainability, featured more in the daily news than in higher education textbooks, scholars and faculty have been called to connect their syllabi to the ‘real world’. Developing a Sustainability Mindset in Management Education doesn’t just offer the ‘why’; it offers the ‘how’ through presenting the definition and model of the ‘sustainability mindset’...

This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation. Topics new to this edition include: the moralised brandscape; the politics of consumption; the spaces and places of marketing; and the relationship between marketing...