Susan Walsh

Data quality issues are an ever-growing problem for sales and marketing. Professionals in these sectors are expected to understand, clean and categorise data, though they may not always be data professionals. This book is designed to be a complete guide for sales and marketing professionals on how to clean and organise their data and create a framework for data governance...

Dirty data is a problem that costs businesses thousands, if not millions, every year. In organisations large and small across the globe, you will hear talk of data quality issues. What you will rarely hear about is the consequences or how to fix it. Between the Spreadsheets: Classifying and Fixing Dirty Data draws on classification expert Susan Walsh’s decade of...

Learn how to clean, organise and understand your data so your marketing and sales work smarter, not harder. Optimizing Sales and Marketing Data is a clear, friendly guide for early-career professionals who want to build confidence with data and learn the essentials of fixing common data problems. If you're just starting out in sales or marketing and need simple steps...