Ajay Patel

A powerful and original new take on business strategy—with the customer at the centre of it—designed to generate enduring competitive advantage When setting strategy, organisations typically spend too much time thinking about the competition and resources within the firm and not enough time on the customer—the soul of any organisation. Such an approach is reflected in the fact that most...

An up-to-date and expert strategy guide for winning high-value competitive programs In The Pursuit of High-Stakes Business: The Competitive Discipline Behind Proposals That Win, three members of the senior leadership team at SMA, Inc. – the leading advisor for companies seeking large contracts in the defence, aerospace, and B2B sectors – deliver a detailed strategy guide for organisations engaged in...