Katie Hart

Marketers are operating in an increasingly competitive environment, so it's more important than ever to know all the tips and tricks to make your marketing succeed. Neuromarketing creates exciting opportunities to craft marketing messages that truly resonate with your customers and help you stand out from the crowd. This practical and accessible guide is aimed at curious early to mid-level...

Develop a marketing strategy that applies neuroscience principles to improve engagement, optimise campaigns and elevate your professional impact. Neuromarketing is a practical guide for mid-career marketers who want to strengthen credibility and develop campaigns grounded in how people actually think, feel and decide. As competition intensifies and consumer behaviour becomes harder to predict, this book shows how to implement evidence-based...