Dan Lomax

This textbook provides step-by-step guidance for planning, designing, and delivering successful events. Written by authors with extensive industry experience of working on a wide spectrum of events, Event Planning and Management provides a clear and comprehensive model for event planning. This textbook looks at how to: Research, develop, and plan, including selecting a venue Market and promote for the target...

This textbook provides step-by-step guidance for planning, designing and delivering successful events. Written by authors with extensive industry experience of working on a wide spectrum of events, Event Planning and Management presents a clear and comprehensive model for event planning. This textbook looks at how to: - Research, develop and plan, including selecting a venue - Market and promote for...