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The Revenue Operations Manual
How to Build a High-Growth, Predictable and Scalable Business
Brief Description
Growing a business is a team sport, and Revenue Operations—the number one fastest-growing job on LinkedIn—is how you can deliver that growth. Learn how to bring revenue-generating teams, business context, and technology together to build a high-achieving, predictable, and scalable revenue machine. The Revenue Operations Manual...
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The Revenue Operations Manual
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See moreRevolutionize your go-to-market strategies and drive growth by transforming your revenue-generating teams into a high-performing, well-oiled machine with this practical how-to guide.
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Description
Growing a business is a team sport, and Revenue Operations—the number one fastest-growing job on LinkedIn—is how you can deliver that growth. Learn how to bring revenue-generating teams, business context, and technology together to build a high-achieving, predictable, and scalable revenue machine.
The Revenue Operations Manual takes you through every aspect of this evolving function, whether that’s understanding what exactly it is, or how to effectively build your team, technology, and partnerships to ensure your go-to-market strategies support business goals and revenue growth.
Using case studies, examples of best practices (and of what not to do), this book offers expertise and interviews from world-class operators, providing a blueprint on the mindset required to build and scale this critical business function. Understand the value that Revenue Operations can bring to your business, the right time to invest in it, and how to maximise the outcomes this team can drive.
Book Details
INFORMATION
ISBN: 9781398616769
Publisher: Kogan Page Ltd
Format: Paperback / softback
Date Published: 03 September 2024
Country: United Kingdom
Imprint: Kogan Page Ltd
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 22.0mm
Width: 156.0mm
Height: 234.0mm
Weight: 520g
Pages: 344
About the Author
Sean Lane is a Founding Partner at BeaconGTM, host of the "Operations with Sean Lane" podcast, and is based in Boston, Massachusetts. He has spent more than a decade building Revenue Operations teams at fast-growing B2B software companies, including Drift and Upserve.
Laura Adint is currently a partner and operations executive for a financial services company in Los Gatos, California. With over 25 years of experience, her prior roles included Vice President of Field Operations at Drift, and Vice President of Sales and Services Operations at Adaptive Insights (a Workday company).
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