Pauline Campbell

Designed for first-year students, Elliott's Marketing, 6th Edition offers students the perfect mix of marketing theory, strategy and practice. This concise yet comprehensive title contains an abundance of real-world insights, explanatory diagrams and practical examples to clarify foundational marketing concepts. Students using Marketing, 6th Edition will gain understanding and the requisite tools to practically apply their knowledge and skills throughout...

Consumer Behaviour offers a concise and focused narrative that simplifies complex consumer behaviour concepts, presenting the subject in a clear and accessible way, specifically designed for students in marketing. It emphasises practical applications and contemporary issues, such as the impact of social media and global trends. Australian and New Zealand examples and case studies are integrated throughout to ensure relevance...