Human-Centered Marketing
With the rise of AI, the excess of distribution channels, and the focus on tracking every touch-point to drive revenue, consumer trust is at an all-time low. To restore trust, brands need to create delightful, seamless, and impactful journeys to connect with the humans behind the screen. Human-Centered Marketing introduces three frameworks to help mid-senior-level marketers find, connect with, and...Paperback$7899Unit price /UnavailableAvailableShips in 3-4 weeksHuman-Centered Marketing
With the rise of AI, the excess of distribution channels, and the focus on tracking every touchpoint to drive revenue, consumer trust is at an all-time low. To restore trust, brands need to create delightful, seamless, and impactful journeys to connect with the humans behind the screen. Human-Centered Marketing introduces three frameworks to help mid-senior-level marketers find, connect with, and...Hardback$12199Unit price /UnavailableAvailableShips in 3-4 weeks