Pierre-Yves Donzé

The Business of Time explores the evolution of the global watch industry from the mid-nineteenth century to the present, offering a comprehensive history of the sector. Watch production today is concentrated in three countries: Switzerland for luxury products, Japan for mid-range, and China for mass-produced. The industry is dominated by a dozen large companies, most of them organised on a...

Reads like a thriller. An essential epic for anyone interested in Swiss economic history. Le Temps Discover the fascinating story behind Rolex, the world's most iconic luxury watch brand. In The Making of a Status Symbol, acclaimed business historian Pierre-Yves Donzé offers a captivating and deeply researched exploration of how a small Swiss watch company transformed itself into a global...