Jo Wiltshire

Learn the vital role marketing plays within the fashion industry, with this fashion-focused textbook. This textbook is aimed at undergraduate students who need a comprehensive introduction to the world of fashion marketing. Fashion Marketing explores: Consumer and customer motivations E-commerce and social commerce Digital and technological advancements Global perspectives Sustainability and the product lifecycle Marketing channels Taking a holistic view...

This is a key textbook for understanding fashion marketing in a global, digital and sustainable era. Fashion Marketing by Jo Wiltshire and Catrin Cousins offers undergraduate and postgraduate students a comprehensive introduction to the principles, practices and contemporary challenges of marketing within the fashion industry. Taking a holistic view of the fashion landscape, this textbook explores the full spectrum of...