Paul Cherry

In today's fast-paced world, salespeople receive little, if any, coaching or mentoring support. However, when the sales professional opens up, the customer will respond accordingly. Learn how to take back ownership of your sales career and sales future! Most salespeople are motivated by the next yes, the next contract, the next lead. They are too busy to look beyond the...

If you ask the right questions, then you’ll get the sale every time. As a salesperson, your product knowledge is extensive but that's not enough. If you fail to ask the right questions—the ones that uncover a customer's real needs—you will never close the deal. Top sales effectiveness expert and author Paul Cherry reveals advanced questioning techniques that will help...