Robert Cialdini

A revelatory exploration of the science of persuasion, from the author of the international bestseller, Influence. When it comes to persuasion, success can begin before you say a word. 'An instant classic.' – Forbes 'Utterly fascinating.' – Adam Grant, author of Originals and Give and Take 'Shockingly insightful.' – Chip Heath, co-author of Switch and Made to Stick NEW YORK...

Yes! by Robert Cialdini, Noah J. Goldstein, and Steve J. Martin is an enlightening exploration into the art and science of persuasion, offering readers a wealth of compelling insights drawn from meticulous research and real-world experiments. This bestselling guidebook reveals how seemingly minor adjustments in the way we communicate can wield a significant impact on the decisions and behaviours of...

Tienes en tus manos la obra maestra de la persuasión. Un libro extraordinario que te ayudará a ser más eficaz en el trabajo y en la vida diaria, a maximizar tu carisma, a mejorar tus relaciones y estrategias para convencer y llegar a acuerdos ventajosos, en definitiva, alcanzar el éxito a todos los niveles. En este manual definitivo, Cialdini explica,...

Influence: Science and Practice is an examination of the psychology of compliance, uncovering which factors cause a person to say “yes” to another's request. Written in a narrative style combined with scholarly research, Cialdini mixes evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other roles inside organisations that...