Geoffrey A. Moore

Crossing the Chasm by Geoffrey A. Moore is an essential guide for navigating the complex landscape of high-tech marketing. The book presents a revolutionary framework for moving products from early adopters to a larger market segment known as the early majority. Its central premise revolves around the idea that there is a 'chasm' between these two groups and that innovative...

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most...