Nir Eyal

Nir Eyal's Hooked explains the secret behind why certain products capture consumer attention while others fail to make an impact. The book introduces the Hook Model, a fascinating four-step process designed to subtly encourage customer behaviour, ensuring they repeatedly return to a product without the need for costly advertising or aggressive messaging. Through this model, Eyal delves into the psychology...

Welcome to an era where chronic distractions hinder our productivity and suppress our true potential. In Indistractable, acclaimed behavioural designer Nir Eyal delves deep into the core of human behaviour to address an ever-growing problem: our inability to maintain focus. This pivotal book isn't about disconnecting from technology; rather, it uncovers the hidden psychological forces that drive us to distraction...

What if the only thing standing between you and the seemingly impossible...was belief? What if the only thing standing between you and the seemingly impossible...was belief? Most of your limits aren't physical. They're psychological. In Beyond Belief, bestselling author Nir Eyal (Indistractable, Hooked) reveals how the hidden assumptions you carry shape what you see, how you feel, and what you...