Laura Ries

The 22 Immutable Laws of Branding by Al Ries and Laura Ries delivers essential insights into the art of building an iconic brand in today's hyper-competitive marketplace. This definitive guide distils complex branding theories into twenty-two straightforward and compelling principles that are easy to grasp and apply. As you delve into this book, you will uncover practical strategies designed to...

Build a brand worth fighting for using the power of positioning and focus Consumers are overwhelmed by choices and inundated with marketing messages. Despite an obsession with positioning amongst the world’s most well-known companies, too many brands retain an outdated focus on “being better” and using “line-extensions” rather than on what really matters in the mind—being different than your strategic...