Eric Ries

In The Lean Startup, Eric Ries presents a revolutionary method for developing businesses and products that is changing the way companies operate. This innovative approach, rooted in principles of lean manufacturing, teaches entrepreneurs the art of building a sustainable business by focusing on rapid scientific experimentation and validated learning. It explores the importance of iterating products based on real customer...

A powerful call-to-action and practical guide for building mission-driven companies that are truly incorruptible. "Indispensable!" - Kim Scott, New York Times bestselling author of Radical Candor "Ries shows us, with rigour and optimism, how to build organisations that are worthy of our trust." - Frances Frei, Harvard Business School "A playbook to help avoid the inevitable pitfalls and find your...

The long-awaited follow-up to bestselling business bible The Lean Startup—taking the startup revolution to all organisations. With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A/B testing, and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes and shows how the startup ethos can...