Ogilvy on Advertising
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Ogilvy on Advertising
Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.
From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
David Ogilvy is 'The Father of Advertising', and in this new format of his seminal classic, he teaches you how to sell anything.
'The most sought-after wizard in the advertising business.' Times Magazine
From the most successful advertising executive of all time comes the definitive guide to the art of any sale.
Everything from writing successful copy to finding innovative ways to engage people, and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't, and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself.
From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Ogilvy on Advertising by David Ogilvy is highly regarded in reviews for its insightful and comprehensive exploration of advertising strategies and principles. Readers praise Ogilvy's practical advice, engaging anecdotes, and timeless wisdom, making it an essential read for anyone interested in the advertising industry.
Book Details
INFORMATION
ISBN: 9781802794960
Publisher: Headline Publishing Group
Format: Paperback / softback
Date Published: 02 February 2023
Country: United Kingdom
Imprint: Headline Welbeck Non-Fiction
Illustration: illus
Audience: Professional and scholarly
DIMENSIONS
Spine width: 26.0mm
Width: 130.0mm
Height: 196.0mm
Weight: 249g
Pages: 288
About the Author
Known as the most successful adman of all time, David Ogilvy was founder of what would eventually become Ogilvy & Mather. Having started with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He has previously written Ogilvy on Advertising in the Digital Age and Confessions of an Advertising Man.
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