Greg Hoffman

A revelatory guide to creativity in business from Nike's pioneering Chief Marketing Officer. 'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' — Steven Bartlett, author of Happy Sexy Millionaire How did Nike go from being a small sneaker brand to the world's most revered company? Why do its campaigns— from 'Just do it' to...

A revelatory way to unlock the creativity of any team, from Nike's former Chief Marketing Officer. Creativity. It's the rocket-fuel that powers the planet's coolest brand, ensuring that Nike's campaigns connect with the deepest emotions of customers around the world. Creativity. It's the downfall of countless companies every year - its absence leading to tired ideas, predictable branding, and bored...