David Ogilvy

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics, and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of...

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, provides valuable advice to both young hopefuls and veterans of the industry who are keen to improve their success rate. This candid and indispensable primer covers all aspects of advertising, shared by the man Time has called "the most...

David Ogilvy is 'The Father of Advertising', and in this new format of his seminal classic, he teaches you how to sell anything. 'The most sought-after wizard in the advertising business.' Times Magazine From the most successful advertising executive of all time comes the definitive guide to the art of any sale. Everything from writing successful copy to finding innovative...