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Click Here
The Art and Science of Digital Marketing and Advertising
Brief Description
Growth is good. But how do you achieve growth for your business in the digital age? The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. "Alex is one of a small handful of people that I can say without his...
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Format: Paperback / softback
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Click Here
$3299
$3999
Elsewhere:
Unit price
/
Unavailable
Click Here
A brilliantly insightful and all-encompassing guide about marketing in the internet age,
written by the CMO of META, Alex Schultz. Featuring the key pillars of internet marketing
strategy, as well as detailed examples and examination of data analytics, SEO and much
more.
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Description
Growth is good. But how do you achieve growth for your business in the digital age?
The answers are right here, thanks to Alex Schultz, the chief marketing officer of META.
"Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world." — Mark Zuckerberg, CEO - Meta
"Alex is the person I go to when I have a really hard growth question." — Sam Altman, CEO - OpenAI
Now, more than ever, there are myriad ways to achieve growth by marketing your business, large or small, using the tools available on the internet. There are numerous channels and platforms, and a vast array of mechanisms to advertise to your potential customers. How do you decide which is the best for your product or service?
Alex Schultz's unparalleled expertise and experience is crystallised in this essential bible for digital marketing. He guides readers through the key principles for maximising the impact of your marketing budget—whether you are working for a global corporation or running your own start-up. From understanding channels, to testing creative, to measuring incremental gains—Click Here is the book you need to read if you want to grow your business.
Book Details
INFORMATION
ISBN: 9781035434107
Publisher: Headline Publishing Group
Format: Paperback / softback
Date Published: 07 October 2025
Country: United Kingdom
Imprint: Wildfire
Audience: General / adult, Tertiary education, Professional and scholarly
DIMENSIONS
Width: 153.0mm
Height: 234.0mm
Weight: 480g
Pages: 288
About the Author
Alex Schultz is CMO & VP of Analytics at Meta overseeing global marketing & analytics. He started his digital marketing career by founding the world's largest paper airplane website. He then joined eBay in 2004, before moving to Meta in 2007. In 2019, the Financial Times noted that, "If you joined Facebook at any time over the past decade, Alex Schultz probably had something to do with it." Named one of the world's most influential CMOs in 2024 by Forbes, Schultz is widely credited for helping grow Meta's user base to nearly 3.3 billion daily users globally. His work in the digital marketing sphere is unparalleled - and has largely influenced the way companies achieve growth in the digital age. He has advised numerous start-ups such as Airbnb and has twice delivered the growth talk for Y Combinator's start-up school series at Stanford. CLICK HERE is his second book.
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