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Blue Ocean Strategy + Beyond Disruption Collection (2 Books)
Brief Description
The two landmark books, Blue Ocean Strategy and Beyond Disruption, together challenge everything you thought you knew about winning the future. These two iconic books, Blue Ocean Strategy and Beyond Disruption, together changed how the world thinks about strategy and innovation. Blue Ocean Strategy, the #1...
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Blue Ocean Strategy + Beyond Disruption Collection (2 Books)
$10500
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Description
The two landmark books, Blue Ocean Strategy and Beyond Disruption, together challenge everything you thought you knew about winning the future.
These two iconic books, Blue Ocean Strategy and Beyond Disruption, together changed how the world thinks about strategy and innovation. Blue Ocean Strategy, the #1 global bestseller, reframed strategy not as a game between rivals fighting over markets and customers but as a new approach to creating markets and attracting customers - in untapped new market spaces free of competition.
Just as Blue Ocean Strategy redefines the essence of strategy, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach, non-disruptive creation, that is free from the destructive displacement of jobs, people, companies, and industries that happens when companies set out to disrupt. Taken together, these bestselling books will help you chart a bold new path to winning the future.
Book Details
INFORMATION
ISBN: 9781647829674
Publisher: Harvard Business Review Press
Format: Multiple-component retail product, shrink-wrapped
Date Published: 09 January 2024
Country: United States
Imprint: Harvard Business Review Press
Illustration: Illustrations
Audience: General / adult
DIMENSIONS
Width: 155.0mm
Height: 209.0mm
Weight: 250g
Pages: 560
About the Author
W. Chan Kim and Renee Mauborgne are professors of strategy at INSEAD and codirectors of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. They are the authors of the over 4-million-copy global bestseller Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written, and the New York Times, Wall Street Journal, USA Today, Los Angeles Times bestseller, Blue Ocean Shift. Beyond Disruption, their latest book, is hailed as an instant business classic. They were named the most influential management thinkers in the world by Thinkers 50.
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OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNISED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages, and is a bestseller across 5 continents now expanded with new case studies on Nvidia and Taylor Swift.In this perennial bestseller, recognised...Hardback$6999Unit price /UnavailableOut 1 Nov 2026Pre-order -
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