Pre-order
1
of
1
Blue Ocean Strategy, Enhanced Edition
How to Create Uncontested Market Space and Make the Competition Irrelevant
Brief Description
OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNISED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages, and is a bestseller across 5 continents now...
Read More
Format: Hardback
$6999
Unit price
/
Unavailable
Pre-order
Releases
18th
August 2026
(Approx. Date)
Pre-order "Blue Ocean Strategy, Enhanced Edition" now to secure your copy from our first shipment
Found a better price? Request a price match
Blue Ocean Strategy, Enhanced Edition
$6999
Unit price
/
Unavailable
The global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages, and is a bestseller across 5 continents now expanded with new case studies on Nvidia and Taylor Swift.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
OVER 4 MILLION COPIES SOLD
WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER
RECOGNISED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN
The global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages, and is a bestseller across 5 continents now expanded with new case studies on Nvidia and Taylor Swift.
In this perennial bestseller, recognised as one of the most iconic and impactful business books ever written, W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Lasting success, they argue, comes not from battling competitors but from creating 'blue oceans' untapped market spaces ripe for growth.
Now in its 20th anniversary, Blue Ocean Strategy is enhanced with timely, in-depth case studies on Nvidia and on Taylor Swift and a new preface from the authors that highlights the book's impact around the world and why the rise of AI only reinforces the importance of this monumental work today.
Blue Ocean Strategy presents a systematic approach and a variety of tools that any organisation can use to create and capture blue oceans. This enhanced edition includes:
- A new preface by the authors, with highlights and insights from Blue Ocean Strategy's enduring impact on business
- 'Nvidia's Market-Creating Blue Ocean Moves' case study, on how the company created a series of blue oceans across the semiconductor and AI industries and became one of the most valuable companies in the world
- 'Taylor Swift's Blue Ocean Strategic Moves' case study, on the strategies Swift used to stand out and succeed in the crowded red ocean of the music industry as well as establish herself as a major force in the broader entertainment industry
An international phenomenon that upends traditional thinking about strategy, this landmark book will help you chart a bold new path into the future. Consider this your indispensable guide to creating uncontested market space and making the competition irrelevant.
Book Details
INFORMATION
ISBN: 9798892793087
Publisher: Harvard Business Review Press
Format: Hardback
Date Published: 18 August 2026
Country: United States
Imprint: Harvard Business Review Press
Edition: Enhanced
Illustration: Illustrations
Audience: General / adult
DIMENSIONS
Width: 155.0mm
Height: 234.0mm
Weight: 0g
Pages: 384
About the Author
W. Chan Kim and Renee Mauborgne are professors of strategy at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the global bestseller Blue Ocean Strategy, which is recognised as one of the most iconic and impactful strategy books ever written, with over 4 million copies sold, publication in a record-breaking 49 languages, and bestseller status across 5 continents. They are also the authors of Blue Ocean Shift, the New York Times and #1 Wall Street Journal bestseller, and the USA Today bestseller Beyond Disruption. In 2023, on its 100th anniversary, Harvard Business Review honoured Kim and Mauborgne as two of its four most influential authors for their contribution to management research and ideas. In 2019, they were named the most influential management thinkers in the world by Thinkers50. They are the founders of the Blue Ocean Global Network. For more on these authors, see blueoceanstrategy.com.
Also by Renee Mauborgne
View all-
HBR's 10 Must Reads on Strategy for Healthcare (featuring articles by Michael E. Porter and Thomas H. Lee, MD)
Prepare for an uncertain future with a solid vision and innovative practices. Is your healthcare organisation spending too much time on strategy—with too little to show for it? If you read nothing else on strategy, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones for healthcare professionals to help you...Paperback$4799Unit price /UnavailableAvailableShips in 4-6 weeks -
Blue Ocean Shift
Blue Ocean Shift, authored by world-renowned professors W. Chan Kim and Renee Mauborgne, is a groundbreaking narrative that guides readers through the steps necessary to break free from fierce competition and create new markets. Following the immense success of their global bestseller Blue Ocean Strategy, which sold over 3.6 million copies, Kim and Mauborgne delve into over a decade of...PaperbackSold Out
Also by W. Chan Kim
View all-
Blue Ocean Strategy, Expanded Edition
Blue Ocean Strategy, Expanded Edition by W. Chan Kim and Renée A. Mauborgne is an essential guide for anyone looking to transform their business strategies and leap into untapped market spaces. This acclaimed book illustrates how companies can break free from the traditional war of competition and instead, create their own "blue oceans" of uncontested market space. The authors delve...Hardback$5700Elsewhere:$6499Unit price /UnavailableIn StockShips Monday -
HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)
Is your company spending too much time on strategy development—with too little to show for it? If you read nothing else on strategy, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyse your organisation's strategy development and execution. HBR's 10 Must Reads on Strategy will inspire...Paperback$3600Elsewhere:$3999Unit price /UnavailableAvailableShips in 4-6 weeks -
Blue Ocean Leadership (Harvard Business Review Classics)
Ten years ago, two INSEAD professors broke ground by introducing blue ocean strategy, a new model for discovering uncontested markets that are ripe for growth. In Blue Ocean Leadership (Harvard Business Review Classics), they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy...Paperback$3500Unit price /UnavailableAvailableShips in 2-3 weeks -
Blue Ocean Classics
W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business forever with their path-breaking blue ocean strategy, a new model for creating uncontested markets that unlock all new demand and growth. This book brings together three of their classic Harvard Business Review articles that upend traditional thinking for creating and capturing lasting value. In...Hardback$2499Unit price /UnavailableAvailableShips in 4-6 weeks -
HBR at 100
The most definitive management ideas of the century, all in one place. Harvard Business Review is the foremost destination for smart management thinking. Now, at its 100th anniversary, this commemorative volume brings together the most influential ideas since its inception. With an introduction written by editor in chief Adi Ignatius, HBR at 100 features business publishing's most influential voices on...Hardback$6499Unit price /UnavailableIn StockShips Monday -
Red Ocean Traps (Harvard Business Review Classics)
As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? The authors of the best-selling book Blue Ocean Strategy have spent over a decade exploring that question. They have seen that the trouble lies...Paperback$1299Unit price /UnavailableAvailableShips in 4-6 weeks -
Beyond Disruption
Blue Ocean Strategy, the #1 global bestseller, forever changed how the world thinks about strategy. Now W. Chan Kim and Renee Mauborgne offer up a bold, new idea that will transform how we all think about innovation. Disruption dominates innovation theory and practice. But disruption is destructive—displacing jobs, companies, and even entire industries. Are we missing better, and even bigger,...Hardback$6499Unit price /UnavailableAvailableShips in 4-6 weeks -
HBR's 10 Must Reads on Change Management (including featured article "Leading Change," by John P. Kotter)
Most companies' change initiatives fail. Yours don't have to. If you read nothing else on change, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you spearhead change in your organisation. HBR's 10 Must Reads on Change will inspire you to: lead change through eight critical stages; establish...Paperback$6300Unit price /UnavailableAvailableShips in 2-3 weeks -
HBR's 10 Must Reads on Strategy, Updated and Expanded
Set a bold vision for your company and achieve it.If you read nothing else on strategy, read this book. We've chosen a new selection of current and classicHarvard Business Reviewarticles that will help you understand the dynamics of competition, find new sources of advantage, and create and capture lasting value.This book will inspire you to: Align your strategic thinking with...Paperback$4999Unit price /UnavailableAvailableShips in 4-6 weeks -
HBR's 10 Must Reads on Strategy for Healthcare (featuring articles by Michael E. Porter and Thomas H. Lee, MD)
Prepare for an uncertain future with a solid vision and innovative practices. Is your healthcare organisation spending too much time on strategy—with too little to show for it? If you read nothing else on strategy, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones for healthcare professionals to help you...Paperback$4799Unit price /UnavailableAvailableShips in 4-6 weeks -
Blue Ocean Strategy + Beyond Disruption Collection (2 Books)
The two landmark books, Blue Ocean Strategy and Beyond Disruption, together challenge everything you thought you knew about winning the future. These two iconic books, Blue Ocean Strategy and Beyond Disruption, together changed how the world thinks about strategy and innovation. Blue Ocean Strategy, the #1 global bestseller, reframed strategy not as a game between rivals fighting over markets and...Set$10500Unit price /UnavailableAvailableShips in 4-6 weeks -
HBR's 10 Must Reads on Managing People (with featured article "Leadership That Gets Results," by Daniel Goleman)
Managing people is fraught with challenges—even if you're a seasoned manager. Here's how to handle them. If you read nothing else on managing people, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you maximise your employees' performance. HBR's 10 Must Reads on Managing People will inspire you...PaperbackSold Out
More from Business & Entrepreneurship
View all-
How To Be Wrong
Sometimes the only way to be right is to get comfortable with being wrong. Most startup advice is dangerously misguided. The mythology of the lone genius founder, the obsession with capital raising, and the theatre of startup ecosystems lead countless ventures astray. Drawing on two decades at the heart of New Zealand's most successful technology companies – Trade Me, Xero,...Paperback$3600Elsewhere:$3999Unit price /UnavailableIn StockShips Monday -
Roadmap to Property Success
Ready to ditch the 9-to-5 and build lasting wealth through property? In Roadmap to Property Success, seasoned investor and coach Steve Goodey shares the exact strategies that helped him – and thousands of Kiwis – build sustainable property portfolios from scratch. With real-life lessons, hard-won wisdom, and zero sugar-coating, this is your no-BS guide to property investing in New Zealand....Paperback$3199Elsewhere:$3999Unit price /UnavailableIn StockShips Monday -
Shoe Dog
Shoe Dog by Phil Knight is a riveting memoir that unveils the remarkable journey behind the creation of Nike, one of the world's most iconic and successful brands. Phil Knight's story begins in 1962, when fresh out of business school, he embarks on a daring entrepreneurial adventure with a radical premise: to import high-quality, low-cost athletic shoes from Japan. Armed...Paperback$2400Elsewhere:$2899Unit price /UnavailableIn StockShips Monday -
Business Made Simple
Business Made Simple by Donald Miller is an essential guide for anyone looking to elevate their career and create a profitable business. This practical book offers sixty daily readings, each accompanied by insightful videos, designed to help professionals and business owners gain a clear understanding of how successful businesses operate. Rather than relying on theoretical knowledge, Miller shares actionable strategies...Paperback$2600Elsewhere:$3000Unit price /UnavailableIn StockShips Monday -
The Five Dysfunctions of a Team
In The Five Dysfunctions of a Team Patrick Lencioni once again offers a leadership fable that is as enthralling and instructive as his first two best-selling books, The Five Temptations of a CEO and The Four Obsessions of an Extraordinary Executive. This time, he turns his keen intellect and storytelling power to the fascinating, complex world of teams. Kathryn Petersen,...Hardback$4700Elsewhere:$5199Unit price /UnavailableIn StockShips Monday -
Good To Great
Good to Great by Jim Collins is an authoritative guide that investigates what takes a company from mere mediocrity to exceptional greatness. This acclaimed work is based on a five-year research project comparing teams that made that leap to those that didn’t. Collins and his research team examined financial performance, management practices, and corporate culture to distill the essential factors...Hardback$5400Elsewhere:$6000Unit price /UnavailableIn StockShips Monday -
This Is Strategy
From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world."With his signature clarity and brevity, the marketing maven presents memorable, practical advice for making smarter plans." —Adam Grant, author of Think AgainIn this unique and thought-provoking book, Godin shares insights on...Paperback$3150Elsewhere:$3999Unit price /UnavailableAvailableShips in 4-6 weeks -
Zero to One
Zero to One by Blake Masters and Peter Thiel is a ground-breaking and thought-provoking examination of innovation and what it takes for a new company to prosper. Written by Peter Thiel, the co-founder of one of the most successful tech start-ups in history, this book provides a fresh perspective on how to build a valuable and unique enterprise in a...Paperback$2500Elsewhere:$3000Unit price /UnavailableIn StockShips Monday -
Blue Ocean Strategy, Expanded Edition
Blue Ocean Strategy, Expanded Edition by W. Chan Kim and Renée A. Mauborgne is an essential guide for anyone looking to transform their business strategies and leap into untapped market spaces. This acclaimed book illustrates how companies can break free from the traditional war of competition and instead, create their own "blue oceans" of uncontested market space. The authors delve...Hardback$5700Elsewhere:$6499Unit price /UnavailableIn StockShips Monday -
The Toyota Way, Second Edition: 14 Management Principles from the World's Greatest Manufacturer
Explore the enlightened path to transformational business success with the updated and expanded edition of Jeffrey Liker's acclaimed work, The Toyota Way, Second Edition: 14 Management Principles from the World's Greatest Manufacturer. Delve into the legendary business philosophy that has placed Toyota at the pinnacle of global manufacturing excellence. In this highly anticipated update, Jeffrey Liker refines and broadens the...Hardback$8500Unit price /UnavailableAvailableShips in 2-3 weeks -
High Output Management
High Output Management by Andrew S. Grove is a legendary business book and a Silicon Valley staple. Written by the former chairman and CEO of Intel, it offers invaluable insights into the art of managing and running a successful company. This practical handbook provides guidance for navigating real-life business scenarios and serves as a powerful manifesto that has the potential...Paperback$3200Elsewhere:$3700Unit price /UnavailableIn StockShips Monday -
How to Grow Your Small Business
The Wall Street Journal Bestseller For so many entrepreneurs, running a small business ended up looking different than they imagined. They’re stressed, discouraged, and not confident in their plan for growth. In How to Grow Your Small Business, Donald Miller gives entrepreneurs a 6-step plan to grow their businesses so they produce dependable, predictable results. Using the exact steps you’ll...Paperback$2900Elsewhere:$3500Unit price /UnavailableIn StockShips Monday
Why buy from us?
Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!
Service & Delivery
Our warehouse in Auckland holds over 80,000 books, toys, board games and puzzles in-stock so you're not waiting for your order to arrive from overseas.
Auckland Bookstore
We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.
Our Gifting Service
Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.
Business & Entrepreneurship lists from the team
Explore our curated lists from our heroes to find your next read!
