Beyond Disruption

Name: Beyond Disruption
Brand: Hachette Aotearoa New Zealand
SKU: 9781647821326
Price: 64.99 NZD
Availability: InStock

Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs

By Rene A. Mauborgne and W. Chan Kim and Renee A. Mauborgne

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3.73

( 164 ratings, 24 reviews)

Summary

Beyond Disruption by Rene A. Mauborgne and W. Chan Kim explores strategies for achieving sustainable business growth without the need for radical disruptions. The authors introduce a concept called "nondisruptive creation," which focuses on identifying and seizing new opportunities in markets that are not currently served. This book combines strategic insights with real-world examples to show how organisations and individuals can thrive by fostering innovation beyond the traditional disruption model.
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Format: Hardback

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Beyond Disruption

$64⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you are interested in innovative strategies for business growth that move beyond traditional competitive tactics. This read offers fresh insights into creating new market spaces, making it appealing for those keen on sustainable success and learning in dynamic fields.

Beyond Disruption

Description

Blue Ocean Strategy, the #1 global bestseller, forever changed how the world thinks about strategy. Now W. Chan Kim and Renee Mauborgne offer up a bold, new idea that will transform how we all think about innovation.

Disruption dominates innovation theory and practice. But disruption is destructive—displacing jobs, companies, and even entire industries. Are we missing better, and even bigger, opportunities to innovate and grow?

With three decades of research, the number one global-bestselling authors of Blue Ocean Strategy W. Chan Kim and Renee Mauborgne reveal another way to innovate and grow—nondisruptive creation. Just as Blue Ocean Strategy redefined the essence of strategy as creating not competing, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach—nondisruptive creation—that is free from the destructive displacement that happens when innovators set out to disrupt.

Kim and Mauborgne reveal the distinct advantages of nondisruptive creation to business and society, showing how this bold, new approach to innovation allows companies to grow while also being a force for good. With examples that cut across all sectors of the economy and a practical framework for guiding innovation efforts, this book shows:

Why nondisruptive creation matters to all of us and why it's about to become a lot more important in the future
How to create innovation strategies that trigger nondisruptive creation instead of disruption
How to identify and execute on nondisruptive opportunities
How companies can more thoughtfully pursue their growth and innovation strategies in a way that better balances business and society

A practical guide for driving innovation and growth, the rich research behind the book coupled with its frame-breaking message make it the must-read book for the next generation of innovators who want to do well and do good.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Beyond Disruption by Renée A. Mauborgne and W. Chan Kim has been praised for its fresh perspective on business innovation, emphasising nondisruptive creation. Reviewers admire the book for offering a new business strategy that enables growth without societal and human costs typically associated with disruptive approaches. It provides insights for leaders and innovators, suggesting that economies can grow while maintaining social responsibility, and it's positioned to become an essential guide for future business strategies and innovation.

Book Details

INFORMATION

ISBN: 9781647821326

Publisher: Harvard Business Review Press

Format: Hardback

Date Published: 02 May 2023

Country: United States

Imprint: Harvard Business Review Press

Illustration: Illustrations

Audience: Professional and scholarly

DIMENSIONS

Width: 155.0mm

Height: 235.0mm

Weight: 0g

Pages: 240

Collections

Business & Entrepreneurship Education & Reference Finance & Economics Finance & Investment Marketing & Sales Non-Fiction Rene A. Mauborgne Renee A. Mauborgne W. Chan Kim

About the Author

W. Chan Kim and Renee Mauborgne are the authors of the #1 global bestseller Blue Ocean Strategy, which has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written. It is being published in forty-six languages and is a bestseller across five continents. They are also the authors of Blue Ocean Shift, a New York Times, Wall Street Journal, USA Today, Los Angeles Times, and international bestseller being published in thirty languages. Professors of Strategy at INSEAD and codirectors of the INSEAD Blue Ocean Strategy Institute, in Fontainebleau, France, they have been ranked the number one management thinkers in the world.

Connect with W. Chan Kim and Renee Mauborgne at blueoceanstrategy.com and twitter.com/blueoceanstrtgy.