Blue Ocean Strategy + Beyond Disruption Collection (2 Books)

Name: Blue Ocean Strategy + Beyond Disruption Collection (2 Books)
Brand: Hachette Aotearoa New Zealand
SKU: 9781647829674
Price: 105.0 NZD
Availability: InStock

By Rene A. Mauborgne and W. Chan Kim and Renee A. Mauborgne

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Brief Description

The two landmark books, Blue Ocean Strategy and Beyond Disruption, together challenge everything you thought you knew about winning the future. These two iconic books, Blue Ocean Strategy and Beyond Disruption, together changed how the world thinks about strategy and innovation. Blue Ocean Strategy, the #1... Read More

Format: Multiple-component retail product, shrink-wrapped

$105⁰⁰

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Blue Ocean Strategy + Beyond Disruption Collection (2 Books)

$105⁰⁰

Blue Ocean Strategy + Beyond Disruption Collection (2 Books)

Description

The two landmark books, Blue Ocean Strategy and Beyond Disruption, together challenge everything you thought you knew about winning the future.

These two iconic books, Blue Ocean Strategy and Beyond Disruption, together changed how the world thinks about strategy and innovation. Blue Ocean Strategy, the #1 global bestseller, reframed strategy not as a game between rivals fighting over markets and customers but as a new approach to creating markets and attracting customers - in untapped new market spaces free of competition.

Just as Blue Ocean Strategy redefines the essence of strategy, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach, non-disruptive creation, that is free from the destructive displacement of jobs, people, companies, and industries that happens when companies set out to disrupt. Taken together, these bestselling books will help you chart a bold new path to winning the future.

Book Details

INFORMATION

ISBN: 9781647829674

Publisher: Harvard Business Review Press

Format: Multiple-component retail product, shrink-wrapped

Date Published: 09 January 2024

Country: United States

Imprint: Harvard Business Review Press

Illustration: Illustrations

Audience: General / adult

DIMENSIONS

Width: 155.0mm

Height: 209.0mm

Weight: 0g

Pages: 560

Collections

Business & Entrepreneurship Business Strategy & Negotiation Education & Reference Marketing & Sales Non-Fiction Rene A. Mauborgne Renee A. Mauborgne Science & Nature Start-ups & Entrepreneurship W. Chan Kim

About the Author

W. Chan Kim and Renee Mauborgne are professors of strategy at INSEAD and codirectors of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. They are the authors of the over 4-million-copy global bestseller Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written, and the New York Times, Wall Street Journal, USA Today, Los Angeles Times bestseller, Blue Ocean Shift. Beyond Disruption, their latest book, is hailed as an instant business classic. They were named the most influential management thinkers in the world by Thinkers 50.