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The Work Smarter Guide to Sales
The 5-week Shortcut to Superb Sales Performance
Series: Work Smarter Series
Brief Description
Some people are born with a natural 'go-get-'em' approach. For most of us, however, selling does not come naturally. This book demystifies the art of getting people to buy - whether it is as simple as convincing your friends to agree to your restaurant recommendation, or...
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Format: Paperback / softback
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The Work Smarter Guide to Sales
$3499
Unit price
/
Unavailable
A comprehensive 5-week programme on selling built around the reader's own individual traits and personality. Shape your own unique sales style and get people to buy what you're selling
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Description
Some people are born with a natural 'go-get-'em' approach. For most of us, however, selling does not come naturally. This book demystifies the art of getting people to buy - whether it is as simple as convincing your friends to agree to your restaurant recommendation, or as complex as getting people to buy your million-dollar proposal at work.
The Work Smarter Guide to Sales is a toolkit for self-exploration, analysis, learning, and action plan development framed in a 5-week programme for building your unique sales self. Setting a clear objective for every week, it takes the reader through a simple 5-step programme:
- Setting the foundation: the main principles of sales
- Rational aspects of sales
- Emotional aspects of sales
- Connecting the dots: closing and continuation of the sales cycle
- Creating your personalised action plan and toolbox with aide-mémoires, frameworks, and life hacks to use every day
Each chapter concludes with a summary of do's and don'ts. The last chapter includes practical tools for analysing and planning your own self-development and business development. It will accelerate your understanding of and ability to sell by raising both your self-awareness and selling self-confidence.
The 'Work Smarter' series:
Our books provide shortcuts, tips, and life-hacks for the development of essential business skills. The books bring together accomplished industry experts who have learned their trades at the coalface. They teach the skills ambitious businesspeople need in order to tip the playing field in their favour. It is the pirate equivalent of business advice; the antidote to conventional wisdom; 'smarter' practice over 'best practice'.
Series: Work Smarter Series
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The Work Smarter Guide to Negotiation
Ditch the scripts and tricks for a smarter approach Kirk Kinnell is a hostage negotiator and counter-terrorism expert with decades of experience. Jim Houghton has conducted complex M&A deals worth hundreds of millions. Despite their dramatically different backgrounds, they share the philosophy that negotiation is not a zero-sum game and that trust, integrity, and fairness are essential to achieving a...Paperback$3499Unit price /UnavailableAvailableShips in 4-6 weeks -
The Work Smarter Guide to Presenting
Fact: most people would rather die than present in public. According to the National Institute of Mental Health, 75% of people rank fear of speaking in public as their number-one fear. In second place: death. For many people, presenting arouses fear of failure, of forgetting their content, of appearing nervous, of being ignored or judged by their audience, of encountering...Paperback$3499Unit price /UnavailableAvailableShips in 4-6 weeks -
The Work Smarter Guide to Sales
Some people are born with a natural 'go-get-'em' approach. For most of us, however, selling does not come naturally. This book demystifies the art of getting people to buy - whether it is as simple as convincing your friends to agree to your restaurant recommendation, or as complex as getting people to buy your million-dollar proposal at work. The Work...Paperback$3499Unit price /UnavailableAvailableShips in 4-6 weeks -
The Work Smarter Guide for New Managers
'In a world full of leadership advice, this book gives new managers what they actually need: practical tools, clarity of vision and the courage to lead their own way.' - David Ponzo, Louis Vuitton Chief Commercial Officer 'This book is the perfect starting point for new managers... A thoughtful, motivating guide that helps you move from "I don't know what...Paperback$3499Unit price /UnavailableAvailableShips in 4-6 weeks -
The Work Smarter Guide to Marketing
'An invaluable, refreshing return to the essentials of marketing - a great and useful read' Sophie Devonshire, CEO of The Marketing Society Whether you're in a huge business, a start-up or have a side-hustle, marketing matters. 'Strength of brand/marketing' is most frequently cited by business analysts (at 79%) as critical to a firm's success. But marketing is in a state...Paperback$3499Unit price /UnavailableAvailableShips in 4-6 weeks -
The Work Smarter Guide to Pitching
A masterclass in the art of pitching, filled with insights from two of the best experts in the field. - Kath Easthope, Co-founder of Boardwave Kean and Khandurova don't just break the myth of the magic of pitching; they tell you how to practise it. - Ollie Scott, Founder and CEO of Unknown This book puts belief in people and...Paperback$3499Unit price /UnavailableAvailableShips in 4-6 weeks
Book Details
INFORMATION
ISBN: 9781472148902
Publisher: Little, Brown Book Group
Format: Paperback / softback
Date Published: 13 June 2024
Country: United Kingdom
Imprint: Robinson
Illustration: Maximum 4 b/w illustrations
Audience: General / adult, Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 16.0mm
Width: 134.0mm
Height: 214.0mm
Weight: 140g
Pages: 128
About the Author
Maria Morozova-Duthoit (Author)
Maria Morozova-Duthoit brings a blend of sales expertise and marketing wisdom honed over two decades of leadership in deal-making and client relationships. Her strategic acumen has been pivotal at top advertising agencies like Leo Burnett, McCann Erickson and BBDO, helping world-famous brands achieve new levels of success. At Google, Maria led advertising sales teams working on the company's largest clients, fuelling exponential growth across multi-million-dollar accounts and fostering lasting client relationships. Now, as Managing Partner at Catalyst, she focuses on consulting, sales training and executive coaching, specialising in building super teams and driving commercial results. With an International Executive MBA from HEC Paris, her insights into business dynamics are penetrating and actionable. Passionate about revealing untapped potential of businesses and people, Maria is widely recognised by clients and colleagues for catalysing profound change in those organisations she leads.David Kean (Author) David Kean is an author, keynote speaker, entrepreneur and energiser. For over three decades, tens of thousands of business people all over the world have enjoyed the excitement and energy of David's events on personal performance and persuasion, pitching, sales, negotiation and leadership. David has helped leaders in businesses to win millions in new revenues and extract the highest performance from themselves and their teams. Clients have described David's work with them as 'game-changing' - even 'life-changing'. David is co-founder of the management consultancy Catalyst. Catalyst help change the way organisations think, align, communicate and take action around the issue of business growth and work with both start ups and multinationals across multiple industries from fashion and technology to automotive and professional services.Also by David Kean
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The Work Smarter Guide to Pitching
A masterclass in the art of pitching, filled with insights from two of the best experts in the field. - Kath Easthope, Co-founder of Boardwave Kean and Khandurova don't just break the myth of the magic of pitching; they tell you how to practise it. - Ollie Scott, Founder and CEO of Unknown This book puts belief in people and...Paperback$3499Unit price /UnavailableAvailableShips in 4-6 weeks -
Networking for Introverts
Master the art of networking on your own terms Tailored for those who prefer thoughtful, meaningful connections over small talk, this book transforms the often-dreaded experience of networking into something approachable and enjoyable. For introverts, business development, prospecting and networking can feel intimidating, but it doesn't have to be. You don't need to be someone who works the room but...Paperback$2999Unit price /UnavailableAvailableShips in 4-6 weeks
Also by Maria Morozova-Duthoit
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The Work Smarter Guide for New Managers
'In a world full of leadership advice, this book gives new managers what they actually need: practical tools, clarity of vision and the courage to lead their own way.' - David Ponzo, Louis Vuitton Chief Commercial Officer 'This book is the perfect starting point for new managers... A thoughtful, motivating guide that helps you move from "I don't know what...Paperback$3499Unit price /UnavailableAvailableShips in 4-6 weeks
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