Seeing What's Next

Name: Seeing What's Next
Brand: Hachette Aotearoa New Zealand
SKU: 9781591391852
Price: 74.99 NZD
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Using the Theories of Innovation to Predict Industry Change

By Clayton M. Christensen and Erik A. Roth and Scott D. Anthony

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3.94

( 5,094 ratings, 48 reviews)

Summary

Seeing What's Next by Clayton M. Christensen, Erik A. Roth, and Scott D. Anthony delves into the theory of disruptive innovation, illustrating how industry leaders can anticipate changes in the business landscape. The authors provide frameworks and tools to predict the future of various industries, helping businesses navigate and leverage transitions effectively. Through real-world examples, the book offers insights into staying ahead in dynamic markets.
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Format: Hardback

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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're interested in understanding how successful innovation and strategic planning can predict future business trends. It's great for entrepreneurs and business leaders who want to explore how industries evolve and identify potential opportunities or threats before they become mainstream.

Seeing What's Next

When a disruptive innovation is launched, it changes the entire industry and every firm operating within it. This book argues that it is possible to predict which companies will win and which will lose in a specific situation - and provides a practical framework for doing so.

Description

Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data, leading to costly errors in judgment.

Now, internationally renowned innovation expert Clayton M. Christensen and his research partners Scott D. Anthony and Erik A. Roth present a groundbreaking framework for predicting outcomes in the evolution of any industry. Based on proven theories outlined in Christensen's landmark books The Innovator's Dilemma and The Innovator's Solution, Seeing What's Next offers a practical, three-part model that helps decision-makers:

Spot the signals of industry change
Determine the outcome of competitive battles
Assess whether a firm's actions will ensure or threaten future success

Through in-depth case studies of industries from aviation to health care, the authors illustrate the predictive power of innovation theory in action.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Seeing What's Next by Clayton M. Christensen, Erik A. Roth, and Scott D. Anthony is praised for its insightful application of disruptive innovation theory. Reviewers appreciate how the authors provide a strategic framework useful for forecasting industry changes and identifying potential new opportunities. The book is acknowledged for its practical examples, which enhance understanding of complex business scenarios, making it highly valuable for entrepreneurs and business leaders.

Book Details

INFORMATION

ISBN: 9781591391852

Publisher: Harvard Business Review Press

Format: Hardback

Date Published: 21 September 2004

Country: United States

Imprint: Harvard Business Review Press

Illustration: Illustrations

Audience: Professional and scholarly

DIMENSIONS

Width: 165.0mm

Height: 241.0mm

Weight: 657g

Pages: 352

Collections

Business & Entrepreneurship Clayton M. Christensen Erik A. Roth Non-Fiction Scott D. Anthony

About the Author

Christensen is one of the brightest stars in business right now, and is recognized as one of the world's leading experts on innovation. He is the Robert and Jane Cizik Professor of Business Administration at Harvard Business School, with a joint appointment in Technology & Operations Management and General Management Scott D. Anthony is a Partner at Innosight LLC and Erik A. Roth is a consultant in McKinsey & Company's Boston office.