Mark W. Johnson

From the author of the ground-breaking book Reinvent Your Business Model, a new approach for thinking about the future and turning your most promising and creative ideas into reality. We all know visionary leaders when we see them. In business, they are last-name-only disrupters like Jobs, Bezos, and Hastings, and, in politics, they are such transformative figures as Mandela and...

A practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. Dual Transformation illustrates the inevitable rise and fall of companies in the age of technological change. More importantly, it shows you how your company can come out of a market shift stronger and more profitable. Anthony, Gilbert,...