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The First Mile
A Launch Manual for Getting Great Ideas into the Market
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Check link for latest rating. ( 113 ratings, 11 reviews)
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Format: Hardback
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See moreThe first mile-that critical time when an idea moves from concept to paper to market, the real world, where itwill fly or fail, and maybe take a company with it. It's a perilous place, with hidden traps and seemingly never-endingroadblocks that slow innovators in companies both big and small. This book is your guide through thisrisky terrain.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
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Description
The first mile—that critical time when an idea moves from concept to paper to market, the real world, where it will fly or fail, and maybe take a company with it. It's a perilous place, with hidden traps and seemingly never-ending roadblocks that slow innovators in companies both big and small. This book is your guide through this risky terrain.
Written by Innosight's Scott D. Anthony (The Innovator's Guide to Growth, The Little Black Book of Innovation), The First Mile compiles and orders hard-won lessons for anyone given charge of an innovation initiative.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
iThe First Mile by Scott D. Anthony receives praise for its practical approach to innovation and entrepreneurship, highlighting its engaging style and useful tools like the First Mile Readiness Checklist. Reviewers appreciate the author’s ability to guide readers through the innovation process with real-life stories and concrete strategies. The book is recommended for aspiring entrepreneurs and innovators, commended for turning complex concepts into manageable steps and serving as an insightful guide for transforming new ideas into successful ventures.
Book Details
INFORMATION
ISBN: 9781422171769
Publisher: Harvard Business Press
Format: Hardback
Date Published: 06 May 2014
Country: United States
Imprint: Harvard Business Press
Illustration: Illustrations
Audience: General / adult, Professional and scholarly
DIMENSIONS
Width: 139.0mm
Height: 209.0mm
Weight: 382g
Pages: 256
About the Author
Scott D. Anthony is the managing partner of Innosight, a global strategic innovation consulting and investment firm. Based in the firm's Singapore offices since 2010, he has led Innosight's expansion into the Asia-Pacific region as well as its venture capital activities. He is a sought-after strategic adviser and the author or coauthor, most recently, of The Little Black Book of Innovation and Building a Growth Factory.
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