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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)

Bonus Article: An Interview with Andris Zoltners
By Andris Zoltners and Manish Goyal and Philip Kotler and Harvard Business Review and James C. Anderson, Jr.
Series: HBR's 10 Must Reads
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Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
HBR’s 10 Must Reads on Sales (with bonus interview of Andris Zoltners) is a comprehensive collection of key articles that dive into modern sales strategies and practical tips for improving sales performance. It synthesises expert insights into understanding customer needs, managing sales teams effectively, and refining sales methods. This collection aims to equip business leaders and sales professionals with the essentials to drive more effective sales outcomes in today’s competitive market.
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Format: Paperback / softback
$6200

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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book may appeal to you if you're looking to enhance your sales strategies and learn from distinguished business experts. With insights from industry leaders, it offers valuable perspectives on boosting sales performance and building strong customer relationships. Whether you're a seasoned sales professional or just starting out, this collection provides practical advice and innovative ideas to elevate your sales skills.

Book Hero thinking about your next read

If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success. This book will inspire you to: Understand your customer's buying center Transition away from solution sales

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.

This book will inspire you to:

Understand your customer's buying centre.
Integrate your sales and marketing operations.
Assess your business cycle and its impact on your sales force.
Transition away from solution sales.
Leverage the power of micromarkets.
Introduce tiebreaker selling and consensus selling.
Motivate your sales force properly.

Book Details

INFORMATION

ISBN: 9781633693272

Publisher: Harvard Business Review Press

Format: Paperback / softback

Date Published: 23 May 2017

Country: United States

Imprint: Harvard Business Review Press

Illustration: Illustrations

Audience: General / adult

DIMENSIONS

Spine width: 15.0mm

Width: 139.0mm

Height: 209.0mm

Weight: 204g

Pages: 192

Collections

Andris Zoltners Business & Entrepreneurship Business Leadership & Management Harvard Business Review James C. Anderson, Jr. Manish Goyal Marketing & Sales Non-Fiction Philip Kotler Series: HBR's 10 Must Reads

About the Author

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 11 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.

Author social media/website info: hbr.org, @HarvardBiz

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