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Buy-In

Saving Your Good Idea from Getting Shot Down
By Lorne A. Whitehead and John P. Kotter
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Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Buy-In by Lorne A. Whitehead and John P. Kotter presents a business fable that focuses on how to win support for ideas and proposals. The story follows a leader who must combat criticism and opposition to secure buy-in from key stakeholders. Through a blend of engaging narrative and practical strategies, the book offers insights into navigating challenges and building consensus.
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Format: Hardback
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book may appeal to you if you enjoy exploring innovative methods to gain support for ideas in a competitive environment. It offers strategic insights into defending good ideas against critics and sceptics, making it a valuable read for anyone interested in mastering the art of persuasion in business.

Book Hero thinking about your next read

Buy-In

Buy-In , they reveal how to win the support your idea needs to deliver valuable results.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

You've got a good idea. You know it could make a crucial difference for you, your organisation, your community. You present it to the group but get confounding questions, inane comments, and verbal bullets in return. Before you know what's happened, your idea is dead, shot down.

You're furious. Everyone has lost: Those who would have benefited from your proposal, you, your company, perhaps even the country.

It doesn't have to be this way, maintain John Kotter and Lorne Whitehead. In Buy-In, they reveal how to win the support your idea needs to deliver valuable results.

Book Details

INFORMATION

ISBN: 9781422157299

Publisher: Harvard Business Review Press

Format: Hardback

Date Published: 06 October 2010

Country: United States

Imprint: Harvard Business Review Press

Illustration: Illustrations

Audience: General / adult

DIMENSIONS

Width: 139.0mm

Height: 209.0mm

Weight: 326g

Pages: 208

Collections

Business & Entrepreneurship Business Leadership & Management John P. Kotter Lorne A. Whitehead Non-Fiction

About the Author

John P. Kotter is Konosuke Matsushita Professor of Leadership, Emeritus, at Harvard Business School, and is widely regarded as the world's foremost authority on leadership and change.

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