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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Bonus Article: An Interview with Andris Zoltners
Series: HBR's 10 Must Reads
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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zo...
$6300
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Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success. This book will inspire you to: Understand your customer's buying center Transition away from solution sales
Book Hero Magic formatted this description to make it easier to read. While it's new and
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Description
If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.
This book will inspire you to:
Understand your customer's buying centre.
Integrate your sales and marketing operations.
Assess your business cycle and its impact on your sales force.
Transition away from solution sales.
Leverage the power of micromarkets.
Introduce tiebreaker selling and consensus selling.
Motivate your sales force properly.
Book Details
INFORMATION
ISBN: 9781633693272
Publisher: Harvard Business Review Press
Format: Paperback / softback
Date Published: 23 May 2017
Country: United States
Imprint: Harvard Business Review Press
Illustration: Illustrations
Audience: General / adult
DIMENSIONS
Spine width: 15.0mm
Width: 139.0mm
Height: 209.0mm
Weight: 204g
Pages: 192
About the Author
Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 11 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.
Author social media/website info: hbr.org, @HarvardBiz
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