HBR's 10 Must Reads on Entrepreneurship and Startups (featuring Bonus Article "Why the Lean Startup Changes Everything" by Steve Blank)
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HBR's 10 Must Reads on Entrepreneurship and Startups (featuring Bonus Article "Why the Lean Startup Changes Everything" by Steve Blank)
The best entrepreneurs balance brilliant business ideas with a rigorous commitment to serving their customers' needs.
The best entrepreneurs balance brilliant business ideas with a rigorous commitment to serving their customers' needs.
If you read nothing else on entrepreneurship, read these 10 articles by experts in the field. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you build your company for enduring success.
Leading experts and practitioners such as Clayton Christensen, Marc Andreessen, Steve Blank, and Reid Hoffman provide the insights and advice you need to:
- Build a business from the ground up
- Adopt lean startup practices like business model experimentation
- Be realistic about how prescient your business plan can truly be
- Focus on the most important part of your business: the people
- Connect powerfully with your audience of investors and customers
- Understand where companies with the most impact are launching now.
Book Details
INFORMATION
ISBN: 9781633694385
Publisher: Harvard Business Review Press
Format: Paperback / softback
Date Published: 13 February 2018
Country: United States
Imprint: Harvard Business Review Press
Illustration: Illustrations
Audience: Professional and scholarly
DIMENSIONS
Width: 139.0mm
Height: 209.0mm
Weight: 0g
Pages: 160
About the Author
Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 13 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.
Author social media/website info: hbr.org; @HarvardBiz; linkedin.com/company/harvard-business-review; facebook.com/harvardbusinessreview; youtube.com/user/harvardbusinessreview
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