The Four Steps to the Epiphany

The bestselling classic that launched 10,000 startups and new corporate ventures, The Four Steps to the Epiphany is one of the most influential and practical business books of all time.

The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to assert that startups are not smaller versions of large companies and that new ventures are different from existing ones. Startups search for business models while existing companies execute them.

The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful while others end up selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans, correcting them before they become costly. Rapid iteration, customer feedback, and testing your assumptions are all thoroughly explained in this book.

Packed with concrete examples of what to do, how to do it, and when to do it, the book equips readers with new skills to organize sales, marketing, and business for success. If your organisation is starting a new venture, and you're thinking about how to successfully organise sales, marketing, and business development, you need The Four Steps to the Epiphany.

Essential reading for anyone starting something new.

The Four Steps to the Epiphany was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.