7 Lessons in Sales

7 Lessons in Sales is a quick course in selling, providing everything you need to know in just seven short chapters. From listening and asking pertinent questions to presenting the features and benefits of your product or service to match your customer's needs, you'll discover how to become a world-class salesperson.

• Lesson 1: Jump-start your success formula
• Lesson 2: Develop product and service expertise
• Lesson 3: Understand buying motives
• Lesson 4: Turn objections to your advantage
• Lesson 5: Presentations and closings
• Lesson 6: Create action-provoking systems
• Lesson 7: Implement motivation and support systems

Explore the main themes and ideas in sales, gain a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Sales is your fastest route to success.

7 Lessons are for people who want to succeed at work. Covering topics from negotiating and content marketing to finance and social media, the series addresses the business topics that matter and help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons, allowing you to quickly master the subject with just a little work.