Series: TYW

A SHORT COURSE IN LEADERSHIP BASICS. 7 Lessons in Leadership is a quick course in leading people, giving you everything you need to know in just seven short chapters. From inspiring others and building support, to setting priorities, giving direction, and making decisions, you'll explore your inner resources and discover your untapped leadership qualities. Lesson 1: Self-awareness Lesson 2: Understanding...

A SHORT COURSE IN FINANCE BASICS. 7 Lessons in Finance for Non-Financial Managers is a quick course in basic finance, giving you everything you need to know in just seven short chapters. From profit statements and balance sheets through to costing and budgets, it will help you deal confidently with questions such as 'What is the return on investment?', 'Do...

A SHORT COURSE IN NLP BASICS. 7 Lessons in NLP is a quick course in leading people, giving you everything you need to know in just seven short chapters. From communicating more effectively to creating greater rapport with others, you'll discover the ability to change what isn't working in your life and increase what is. Lesson 1: What is neuro-linguistic...

A SHORT COURSE IN SALES BASICS. 7 Lessons in Sales is a quick course in selling, providing everything you need to know in just seven short chapters. From listening and asking pertinent questions to presenting the features and benefits of your product or service to match your customer's needs, you'll discover how to become a world-class salesperson. Lesson 1: Jump-start...

A SHORT COURSE IN BOOKKEEPING BASICS. 7 Lessons in Bookkeeping and Accounting is a quick course in understanding finance, giving you everything you need to know in just seven short chapters. From basic finance principles to different types of account and ledger, you'll learn to deal confidently with questions such as "Why does every bookkeeping entry have two sides?" and...

A SHORT COURSE IN CUSTOMER CARE BASICS. 7 Lessons in Customer Care is a quick course in looking after people, giving you everything you need to know in just seven short chapters. From interacting with customers to communication excellence, you'll discover how closely allied customer care is to marketing and how to manage the messages your organisation is sending out...

A SHORT COURSE IN BUSINESS STRATEGY BASICS. 7 Lessons in Strategy is a quick course in acquiring vital strategic thinking skills, giving you everything you need to know in just seven short chapters. From unpacking the myths of strategy and exploring the varying meanings people put to the word, to a closer examination of internal strategy, marketing strategy, brand strategy,...

A SHORT COURSE IN TIME MANAGEMENT BASICS. 7 Lessons in Time Management is a quick course in managing your time effectively and getting things done, giving you everything you need to know in just seven short chapters. From understanding how you work best, learning to say 'no', and simplifying your desktop, to effective scheduling, prioritisation, and delegation, you'll soon be...

A SHORT COURSE IN MARKETING BASICS. 7 Lessons in Marketing is a quick course in the skills of successful marketing, giving you everything you need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter's Three Generic Strategies, to the marketing mix of product, price, place and...

A SHORT COURSE IN MEETING BASICS. 7 Lessons in Successful Meetings is a quick course in holding successful business meetings, giving you everything you need to know in just seven short chapters. From preparation and participation to chairing and follow-up, you'll discover the insider secrets you need to know in order to make your meeting a success. Explore the main...

A SHORT COURSE IN FINANCIAL STATEMENT BASICS. 7 Lessons in Understanding and Interpreting Accounts is a quick course in finance basics, giving you everything you need to know in just seven short chapters. From the profit and loss account and the balance sheet through to using ratios and cash flow statements, it will help you deal confidently with questions such...