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7 Lessons in Marketing
Master Marketing Basics in 7 Steps
Series: TYW
Brief Description
A SHORT COURSE IN MARKETING BASICS. 7 Lessons in Marketing is a quick course in the skills of successful marketing, giving you everything you need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and...
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See more7 short lessons to help you become a great marketer.
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Description
A SHORT COURSE IN MARKETING BASICS.
7 Lessons in Marketing is a quick course in the skills of successful marketing, giving you everything you need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter's Three Generic Strategies, to the marketing mix of product, price, place and promotion, you'll discover how to identify and meet customers' needs better than the competition.
Lesson 1: What is marketing?
Lesson 2: Marketing and the customer
Lesson 3: Marketing information and marketing research
Lesson 4: Strategic marketing
Lesson 5: The marketing mix - product and price
Lesson 6: The marketing mix - place
Lesson 7: The marketing mix - promotion
Explore the main themes and ideas in marketing, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Marketing is your fastest route to success.
ABOUT THE SERIES
7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.
Series: TYW
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A SHORT COURSE IN MARKETING BASICS. 7 Lessons in Marketing is a quick course in the skills of successful marketing, giving you everything you need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter's Three Generic Strategies, to the marketing mix of product, price, place and...Paperback$2999Unit price /UnavailableOut 22 Dec 2026Pre-order -
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Book Details
INFORMATION
ISBN: 9781399830676
Publisher: John Murray Press
Format: Paperback / softback
Date Published: 10 September 2026
Country: United Kingdom
Imprint: John Murray Business
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 20.0mm
Width: 128.0mm
Height: 198.0mm
Weight: 100g
Pages: 128
About the Author
Eric Davies is a leading marketing expert who consults companies across the globe.
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