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A History of Brands
Origins of Consumer Markets
Series: SVA Masters in Branding
Brief Description
Discover the fascinating evolution of branding with Richard Shear's A History of Brands. In this comprehensive guide, Shear traces the origins and growth of some of the world's most recognizable brands. He delves into how branding has transitioned from simple logos and trademarks to complex systems...
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Format: Hardback
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A History of Brands
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A History of Brands explores the evolution of iconic brands, offering a captivating journey through the milestones that have shaped global commerce and culture.
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Description
Discover the fascinating evolution of branding with Richard Shear's A History of Brands.
In this comprehensive guide, Shear traces the origins and growth of some of the world's most recognizable brands. He delves into how branding has transitioned from simple logos and trademarks to complex systems of identity and meaning that connect with consumers on a global scale.
In A History of Brands, you'll explore:
Brand Origins: Learn about the early days of branding, from ancient symbols of ownership to the birth of modern trademarks.
Iconic Brands: Discover the stories behind some of the most successful and influential brands in history, including their breakthroughs, challenges, and reinventions.
Cultural Impact: Understand how brands reflect and shape cultural values, influencing everything from consumer behaviour to global trends.
Technological Shifts: Examine how advancements in technology—from mass production to digital marketing—have transformed the branding landscape.
The Future of Brands: Gain insights into emerging trends and the future of branding in a rapidly changing world.
A History of Brands is more than just a history book; it's a deep dive into the forces that have shaped modern commerce and consumer culture. Richard Shear's expertise and engaging storytelling make this a must-read for anyone interested in the intersection of business, culture, and history. Whether you're looking to understand the origins of your favourite brands or seeking inspiration for your own brand strategy, this book offers invaluable perspectives.
The School of Visual Arts (SVA) Masters in Branding book series offers an in-depth exploration of branding as both an art and a science, highlighting the multidisciplinary approach that defines the programme. This series brings together the insights and expertise of leading practitioners, scholars, and students in the field of branding, providing a comprehensive overview of the latest theories, strategies, and practices.
Each book in the series focuses on a unique aspect of branding, from cultural and social influences to technological advancements and market trends, reflecting the innovative spirit of the SVA's Masters in Branding programme. By showcasing a diverse range of perspectives and case studies, the series aims to inspire readers to think critically and creatively about the role of branding in shaping consumer perceptions and experiences.
Also available from the series: The Meaning of Branded Objects and Brands in the Age of AI.
Series: SVA Masters in Branding
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A History of Brands
Discover the fascinating evolution of branding with Richard Shear's A History of Brands. In this comprehensive guide, Shear traces the origins and growth of some of the world's most recognizable brands. He delves into how branding has transitioned from simple logos and trademarks to complex systems of identity and meaning that connect with consumers on a global scale. In A...Hardback$4999Unit price /UnavailableAvailableShips in 4-6 weeks -
Brands in the Age of AI
Navigate the complexities of AI in branding, from maximising benefits to addressing ethical considerations. Brands in the Age of AI by Mark Kingsley is a timely survey of how artificial intelligence is revolutionising branding, consumer engagement, and loyalty. Through thought-provoking discussions, Kingsley reveals how AI-powered personalisation, automation, and data analytics are reshaping the way brands connect with consumers. With AI,...Hardback$4999Unit price /UnavailableAvailableShips in 4-6 weeks -
The Meaning of Branded Objects
Explore the psychological principles behind why people form emotional attachments to branded products.In The Meaning of Branded Objects, psychologist, professor, and branding expert Dr. Tom Guarriello reveals the powerful ways that brands shape the meaning of everyday objects, influencing consumer behavior and contributing to personal identity. Through a mix of academic insights and real-world examples, discover how brands create emotional resonance...Hardback$4999Unit price /UnavailableAvailableShips in 4-6 weeks
Book Details
INFORMATION
ISBN: 9780760395172
Publisher: Quarto Publishing Group USA Inc
Format: Hardback
Date Published: 24 July 2025
Country: United States
Imprint: Rockport Publishers Inc.
Illustration: color photos & illustrations
Contributors:
- Foreword by Debbie Millman
- Series edited by Mark Kingsley
- Foreword by Ms. Debbie Millman
Audience: General / adult
DIMENSIONS
Width: 152.0mm
Height: 229.0mm
Weight: 522g
Pages: 160
About the Author
As an entrepreneur partner and chief creative officer of Invok Brands, Richard Shear's expertise lies in helping clients uncover the visual heritage of their most iconic brands and using this design equity to help them build and position these brands in ways that inform, connect, and motivate. As a member of the School of Visual Arts founding faculty of the Masters in Branding program, Richard teaches The History of Branding, focusing on the interconnected evolution of global consumer culture and visual history through the last two millennia and its influences on contemporary retail brands.Mark Kingsley is a creative director and strategist with a wide range of experience and recognition. He is a faculty member in the School of Visual Arts Masters in Branding program. As Executive Strategy Director at Collins, he developed the new global positioning for Ogilvy and helped Equinox enter the luxury hotel business. For over 17 years, his studio Greenberg Kingsley specialized in music and arts, including several years of branding and advertising for Central Park SummerStage; work for the Guggenheim Museum store; and music packaging for John Coltrane, Pat Metheny, and Quincy Jones. His current studio, Malcontent, serves global advertising firms, fin-tech startups, arts organizations, living legends, and Pulitzer Prize winners.Named "one of the most influential designers working today," Debbie Millman is an author, educator, and brand strategist. She is also president emeritus of AIGA, the creative director of Print Magazine, and host of the award-winning podcast series Design Matters, the first and longest-running design podcast in the world. In 2009 Debbie cofounded with Steven Heller the world's first graduate program in branding at the School of Visual Arts in New York City. Now in its sixth year, the program has achieved international acclaim.
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