Series: SVA Masters in Branding

Discover the fascinating evolution of branding with Richard Shear's A History of Brands. In this comprehensive guide, Shear traces the origins and growth of some of the world's most recognizable brands. He delves into how branding has transitioned from simple logos and trademarks to complex systems of identity and meaning that connect with consumers on a global scale. In A...

Navigate the complexities of AI in branding, from maximising benefits to addressing ethical considerations. Brands in the Age of AI by Mark Kingsley is a timely survey of how artificial intelligence is revolutionising branding, consumer engagement, and loyalty. Through thought-provoking discussions, Kingsley reveals how AI-powered personalisation, automation, and data analytics are reshaping the way brands connect with consumers. With AI,...

Explore the psychological principles behind why people form emotional attachments to branded products.In The Meaning of Branded Objects, psychologist, professor, and branding expert Dr. Tom Guarriello reveals the powerful ways that brands shape the meaning of everyday objects, influencing consumer behavior and contributing to personal identity. Through a mix of academic insights and real-world examples, discover how brands create emotional resonance...