Mark Kingsley

This pocket-size version of Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding in a handy, condensed take-along format. Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with...

Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today. Richly illustrated and easy to navigate, this comprehensive reference pairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding...

Navigate the complexities of AI in branding, from maximising benefits to addressing ethical considerations. Brands in the Age of AI by Mark Kingsley is a timely survey of how artificial intelligence is revolutionising branding, consumer engagement, and loyalty. Through thought-provoking discussions, Kingsley reveals how AI-powered personalisation, automation, and data analytics are reshaping the way brands connect with consumers. With AI,...