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Universal Principles of Branding
100 Key Concepts for Defining, Building, and Delivering Brands
Series: Rockport Universal
Ratings/reviews counts are updated frequently.
Check link for latest rating. ( 11 ratings, 4 reviews)
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Format: Hardback
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Universal Principles of Branding
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Universal Principles of Branding is a concise, visual introduction to 100 of the most fundamental elements of branding.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.
Richly illustrated and easy to navigate, this comprehensive reference pairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.
Featured principles are as diverse as:
- Authenticity
- Social Responsibility
- World Building
- Gatekeepers
- Rituals and Routine
Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.
The titles in the Rockport Universal series offer comprehensive and authoritative information along with edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone interested in expanding and enriching their design knowledge.
Series: Rockport Universal
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This pocket-size version of Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding in a handy, condensed take-along format. Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with...Paperback$2999Unit price /UnavailableIn StockShips today -
Universal Principles of Branding
Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today. Richly illustrated and easy to navigate, this comprehensive reference pairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding...Hardback$7999Unit price /UnavailableAvailableShips in 4-6 weeks -
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Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Universal Principles of Branding by Mark Kingsley is praised for offering a balanced approach to the subject, blending wisdom with humour and scepticism. The book is commended for providing a clear and candid overview of branding, deconstructing its principles with originality. Kingsley's work is noted for offering a unique perspective that connects branding to human behaviour, setting it apart from typical step-by-step guides.
Book Details
INFORMATION
ISBN: 9780760378205
Publisher: Quarto Publishing Group USA Inc
Format: Hardback
Date Published: 09 November 2023
Country: United States
Imprint: Rockport Publishers Inc.
Illustration: 100 color photos
Audience: Professional and scholarly
DIMENSIONS
Width: 216.0mm
Height: 254.0mm
Weight: 1048g
Pages: 216
About the Author
Mark Kingsley is a creative director and strategist with a wide range of experience and recognition. He is a faculty member in the School of Visual Arts Masters in Branding program and currently holds the endowed Melbert B. Cary Professorship in Graphic Arts at the Rochester Institute of Technology. As Executive Strategy Director at Collins, he developed the new global positioning for Ogilvy and helped Equinox enter the luxury hotel business. For over 17 years, his studio Greenberg Kingsley specialized in music and arts, including several years of branding and advertising for Central Park SummerStage; work for the Guggenheim Museum store; and music packaging for John Coltrane, Pat Metheny, and Quincy Jones. His current studio, Malcontent, serves global advertising firms, fin-tech startups, arts organizations, living legends, and Pulitzer Prize winners.
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