Brands in the Age of AI

Navigate the complexities of AI in branding, from maximising benefits to addressing ethical considerations.

Brands in the Age of AI by Mark Kingsley is a timely survey of how artificial intelligence is revolutionising branding, consumer engagement, and loyalty. Through thought-provoking discussions, Kingsley reveals how AI-powered personalisation, automation, and data analytics are reshaping the way brands connect with consumers. With AI, brands can now predict preferences, respond in real-time, and deliver highly tailored experiences. However, Kingsley also raises crucial questions about the ethical use of AI and maintaining authentic consumer relationships in a technology-driven world.

Whether you are a marketer, business leader, or branding professional, Kingsley's expertise in digital transformation provides the roadmap you need for integrating AI into branding while keeping the consumer at the centre of each decision.

Inside, you will find:

• Wide-ranging analysis of AI's role in branding: Understand how AI technology enables personalisation, responsiveness, and predictive branding.
• Discussion on the effects of AI use: Consider possible results from the effect of AI on the interplay between brands, people, and digital agents.
• Real-world examples: Learn from brands located across the spectrum of AI-powered branding strategies.

With Brands in the Age of AI, gain valuable insights into the future of branding to help businesses remain competitive and consumer-centred in an increasingly AI-driven marketplace.

The School of Visual Arts (SVA) Masters in Branding book series offers an insightful and accessible exploration of branding as both an art and a science, highlighting the multidisciplinary approach that defines the programme. This series brings together the insights and expertise of leading practitioners, scholars, and students in the field of branding, providing a comprehensive overview of the latest theories, strategies, and practices.

Each book in the series focuses on a unique aspect of branding, from cultural and social influences to technological advancements and market trends, reflecting the innovative spirit of the SVA's Masters in Branding programme. By showcasing a diverse range of perspectives and case studies, the series aims to inspire readers to think critically and creatively about the role of branding in shaping consumer perceptions and experiences.

Also available from the series: The Meaning of Branded Objects and A History of Brands.