Harvard Business Review on Increasing Customer Loyalty
Read More
Found a better price? Request a price match
Harvard Business Review on Increasing Customer Loyalty
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
How do you keep your customers coming back - and get them to bring others? This collection of HBR articles helps you: turn angry customers into loyal advocates; get more people to recommend you; boost customer satisfaction by satisfying your employees; and, focus on profitable customers - whether they're loyal or not.
How do you keep your customers coming back—and get them to bring others? If you need the best practices and ideas for making your customers loyal and profitable, Harvard Business Review on Increasing Customer Loyalty is for you.
This collection of HBR articles will help you turn angry customers into loyal advocates, get more people to recommend you, boost customer satisfaction by satisfying your employees, invest in the right CRM technology for your business, mine customer data for more effective marketing, and increase your customers' lifetime value.
Series: Harvard Business Review
View allBook Details
INFORMATION
ISBN: 9781422162521
Publisher: Harvard Business Review Press
Format: Paperback / softback
Date Published: 12 April 2011
Country: United States
Imprint: Harvard Business Review Press
Illustration: Illustrations
Audience: General / adult
DIMENSIONS
Width: 139.0mm
Height: 209.0mm
Weight: 212g
Pages: 240
About the Author
If you need the best practices and ideas for the business challenges you face--but don't have time to find them--Harvard Business Review paperbacks are for you. Each book is a collection of HBR's inspiring and useful perspectives on a specific topic, all in one place.
Also by Harvard Business Review
View allMore from Business & Entrepreneurship
View allWhy buy from us?
Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!
Service & Delivery
Our warehouse in Auckland holds over 80,000 books, toys, board games and puzzles in-stock so you're not waiting for your order to arrive from overseas.
Auckland Bookstore
We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.
Our Gifting Service
Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.
