Thinking, Fast and Slow

In Thinking, Fast and Slow, Nobel laureate Daniel Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. Drawing on decades of research in psychology and behavioural economics, Kahneman exposes the extraordinary capabilities—and also the faults and biases—of fast thinking, and reveals the pervasive influence of intuitive impressions on our thoughts and behaviour.

Through vibrant storytelling and engaging examples, Thinking, Fast and Slow sheds light on how we are prone to errors when we rely too heavily on intuition. Why is there more chance we'll believe something if it's in a bold typeface? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answers lie in the dichotomy between fast, intuitive thinking and slow, rational thinking. Kahneman explains how our minds are often tripped up by error and prejudice, even when we believe we are making logical decisions.

With profound insights into how choices are made in both our business and personal lives, Kahneman offers practical advice and techniques for slower, smarter thinking. He teaches us how to guard against the mental biases that frequently lead us astray, thus enabling us to make better decisions at work, at home, and in everything we do.

This international bestseller has sold over 10 million copies worldwide and continues to influence leaders, entrepreneurs, and ordinary individuals in making more informed and rational choices. By understanding the workings of our own minds, we can all lead more focused, successful, and fulfilled lives.

Thinking, Fast and Slow is an essential read for anyone interested in the complexities of human thought and decision-making. With this masterpiece, Daniel Kahneman has forever changed the way we understand our brains, judgement, and the choices we make.